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Along with the demand for bigness goes a demand for severe efficiency, often quite rational but not reasonable, therefore alien to Englishness.
伴隨著對大規模的要求而出現的是對嚴格的高效率的要求，這種要求雖然常常是合乎理性的，但卻是不合情理的，因而與英國人特性格格不入。
A further necessary demand, to feed the monster with higher and higher figures and larger and larger profits, is for enormous advertising campaigns and brigades of razor-keen salesmen.
為了給那些龐然大物提供越來越高的投資，創造越來越多的利潤，還有一個必不可少的要求，這就是需要有聲勢浩大的廣告運動和大批精明強干的推銷員。
Finally, from the monster and all its spokesmen comes a message, endlessly repeated. It runs more or less as follows:
最后，從這些龐然大物及其所有代言人那里不斷重復地傳來這樣的信息，其大意為：
You ought to be happy.But you are not happy.
你本該快樂;但你并不快樂。
You can be happy, though, if you buy what we are making for you.
不過，你仍有可能得到快樂，只要你購買我們為你制造的產品。
And a postscript might be added from Iago:Put money in thy purse.
這里也許應該加上一句伊阿古的名言:把錢都裝進你的口袋吧。
I like to call this Admass, and will do so from now on. I will also announce what the future of the English hangs upon, while at the same time, unlike almost everybody else, keeping well clear of economics.
我想將這種現象稱作商業廣告推銷，此后將一直采用這一名稱。我還要預告一下英國人的未來取決于什么，而同時又幾乎與所有的人背道而馳地避免談及經濟問題。
It hangs upon the final result of a battle that has been going on for some years now and that explains why the English seem so odd, eccentric, unsatisfactory, not only abroad but to many persons at home.
英國人的未來取決于一場已進行多年的戰斗的最終結局。這場戰斗說明了英國人不僅在外國人眼中，而且在國內某些人眼中顯得如此稀奇古怪、不令人滿意的原因。
It is a battle that is being fought in the minds of the English.
這是一場發生在英國人思想領域的戰斗，它在商業廣告推銷和英國人特性之間展開。
It is between Admass, which has already conquered most of the Western world, and Englishness, ailing and impoverished , in no position to receive vast subsidies of dollars, francs, deutschmarks and the rest, for public relations and advertising campaigns.
商業廣告推銷業已征服了大半個西方世界，而英國人特性則是貧病交加，無法取得大量美元、法郎、德國馬克之類的官方津貼來進行公關和廣告宣傳活動。
