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Although his focus was on the Macintosh,
盡管喬布斯關注的重點在麥金塔電腦上，
Jobs wanted to create a consistent design language for all Apple products.
但他還在尋求為所有的蘋果產品創造統一的設計風格。
So he set up a contest to choose a world-class designer who would be for Apple what Dieter Rams was for Braun.
于是，喬布斯組織了一次選拔賽，為蘋果挑選世界級的設計師，如同博朗公司的迪特爾·拉姆斯一樣。
The project was code-named Snow White,
這個計劃命名為“白雪公主”，
not because of his preference for the color
起這個名字并不是因為對白色的偏愛，
but because the products to be designed were code-named after the seven dwarfs.
而是因為比賽中需要選手設計的產品是以七個小矮人的名字命名的。
The winner was Hartmut Esslinger,
最終的贏家是德國設計師哈特穆特·艾斯林格
a German designer who was responsible for the look of Sony's Trinitron televisions.
他曾負責設計了索尼特麗瓏電視的外觀。
Jobs flew to the Black Forest region of Bavaria to meet him
喬布斯飛到巴伐利亞自由州的黑森林地區與他會面，
and was impressed not only with Esslinger's passion
給喬布斯留下深刻印象的不僅是艾斯林格的激情，
but also his spirited way of driving his Mercedes at more than one hundred miles per hour.
還有他開著奔馳以超過100英里的時速狂奔的勇猛精神。
Even though he was German,
艾斯林格雖然是德國人，
Esslinger proposed that there should be a "born-in-America gene for Apple's DNA"
但他提出“蘋果產品的DNA中應該有土生土長的美國基因”
that would produce a "California global" look,
有獨特的加利福尼亞風情，
inspired by "Hollywood and music, a bit of rebellion, and natural sex appeal."
就像“好萊塢和音樂一樣，有一點叛逆，還有自然散發的性感魅力”。
His guiding principle was "Form follows emotion,"
他的指導思想是“形式追隨情感”，
a play on the familiar maxim that form follows function.
這套用了那眾人皆知的“形式追隨功能”。
He produced forty models of products to demonstrate the concept,
他制作了40個模型來闡述這一概念，
and when Jobs saw them he proclaimed, "Yes, this is it!"
當喬布斯看到這些模型的時候，他宣布：“對，就是這樣！”
The Snow White look, which was adopted immediately for the Apple IIc,
“白雪公主”的外觀立即被運用到了Apple II上：
featured white cases, tight rounded curves, and lines of thin grooves for both ventilation and decoration.
白色的機箱，緊致的圓潤曲線，既能散熱又起到裝飾作用的細密通風槽。
Jobs offered Esslinger a contract on the condition that he move to California.
喬布斯給艾斯林格提供了一份合同，條件是他必須搬到加州居住。
They shook hands and, in Esslinger's not-so-modest words,
兩人握手達成了協議，用艾斯林格不那么謙虛的話說：
"that handshake launched one of the most decisive collaborations in the history of industrial design."
“那次握手開啟了工業設計史上最為決定性的一次合作。”
Esslinger's firm, frogdesign, 2 opened in Palo Alto in mid-1983 with a $1.2 million annual contract to work for Apple,
艾斯林格的公司--青蛙設計--1983年年中在帕洛奧圖成立，并從蘋果公司得到了一份每年120萬美元的大合同，
and from then on every Apple product has included the proud declaration "Designed in California."
從那時起，所有的蘋果產品上都可以見到這句自豪的宣言：加利福尼亞設計。
