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Some of the highlights were things like "The Terminator,"
其中有一些讓我引以為榮的，像《終結者》
"Aladdin," the "Teenage Mutant Hero Turtles."
《阿拉丁》還有《英雄神龜》（《忍者神龜》的英版名字）
Because I was from the United Kingdom,
因為我來自英國
they thought the word ninja was a little too mean for children,
英國的有關部門覺得“忍者”對孩子們來說太不雅了，
so they decided to call it hero instead.
于是他們決定改用“英雄”。
I personally preferred the Spanish version, which was "Tortugas Ninja."
對個人來說，我其實更喜歡西班牙版的名字，叫做“Tortugas Ninja”（《忍者神龜》的西班牙版名字）。
That was much better.
這個比英版的那個好多了。
Then the last game I did was based on trying to get the video game industry
我們想讓游戲產業與好萊塢電影互相合作來做出點什么東西。
and Hollywood to actually work together on something --
我做的最后一個游戲就是這樣的。
instead of licensing from each other, to actually work.
我說的不是互相發許可，而是真正在一起合作。
Now, Chris did ask me to bring some statistics with me,
Chris要求我帶一些相關數據來，
so I've done that.
我帶來了。
The video game industry in 2005 became a 29 billion dollar business.
游戲已經在2005年變成一個290億美元的產業，
It grows every year.
而且每年它都在增長。
Last year was the biggest year.
去年是游戲產業最繁盛的一年。
By 2008, we're going to kick the butt of the music industry.
到2008年，我們就會超過音樂產業。
By 2010, we're going to hit 42 billion.
到2010年，這個產業將會達到420億元。
43 percent of gamers are female.
43%的游戲玩家其實是女性
So there's a lot more female gamers than people are really aware.
所以在實際生活中女性玩家的數量比人們想的要多得多
The average age of gamers?
游戲玩家的平均年齡？
Well, obviously it's for children, right?
大家覺得是小孩對不對？
Well, no, actually it's 30 years old.
錯了，其實是30歲。
And interestingly, the people who buy the most games are 37.
很有趣的是，買游戲數量最多的玩家其實是37歲。
So 37 is our target audience.
所以37歲時我們的目標用戶群。
All video games are violent.
所有游戲都是暴力的。
Of course the newspapers love to beat on this.
當然所有的新聞媒體都愛這樣說。
But 83 percent of games don't have any mature content whatsoever,
但是其實83%的游戲并不包含任何的成人內容
so it's just not true.
所以游戲很少是暴力的
Online gaming statistics.
關于網絡游戲的數據
I brought some stuff on "World of Warcraft." It's 5.5 million players.
我帶來了一些《魔獸世界》的數據，它有550萬玩家
It makes about 80 million bucks a month in subscriptions.
光從游戲的訂閱上，每個月這個游戲就可以賺上8000萬美元
It costs 50 bucks just to install it on your computer, making the publisher about another 275 million.
要安裝這個游戲要50美元，這為發行商賺來2750美元的利潤
The game costs about 80 million dollars to make,
游戲大概花了8000萬美元來制作，
so basically it pays for itself in about a month.
所以其實它一個月就把游戲制作花費賺回來了。
A player in a game called "Project Entropia" actually bought his own island for 26,500 dollars.
游戲中的一個叫做“Project Entropia”玩家花了26500美元買了一座島
You have to remember that this is not a real island.
別玩了這可不是一座真的島
He didn't actually buy anything, just some data.
他實際上什么都沒買到，買到的只不過是一些數據而已
But he got great terms on it.
但是他贏得了很好聲譽
This purchase included mining and hunting rights,
這樁生意包括了采礦權和打獵權
ownership of all land on the island, and a castle with no furniture included.
島上的土地所有權還有一座城堡不包括家具
This market is now estimated at over 800 million dollars annually.
這個市場現在估計是每年8億美元
And what's interesting about it is the market was actually created by the gamers themselves.
有趣的是，這個市場其實是被玩家們自己建立起來的
They found clever ways to trade items and to sell their accounts to each other
他們不斷找到找到各種聰明的貨品交易手段，或者互相銷售游戲帳號
so that they could make money while they were playing their games.
因為這樣可以在玩游戲的同時達到賺錢的目的
I dove onto eBay a couple of days ago just to see what was gong on, typed in World of Warcraft, got 6,000 items.
我幾天前去eBay上看了一眼，我想看看魔獸世界怎么樣，就搜索了一下，發現了6000個商品
I liked this one the best: a level 60 Warlock with lots of epics for 174,000 dollars.
我最喜歡的一個是，一個有很多經驗的60級的術士，價格是174000美元
It's like that guy obviously had some pain while making it.
好像那個人玩游戲的時候受了多大的罪似的
So as far as popularity of games, what do you think these people are doing here?
要說游戲有多流行，大家認為這張照片上的人在干嗎？
It turns out they're actually in Hollywood Bowl in Los Angeles
他們當時正在洛杉磯的好萊塢露天劇場
listening to the L.A. Philharmonic playing video game music.
聽L.A. Philharmonic演奏游戲音樂
That's what the show looks like.
這是一張當時演唱會的照片
You would expect it to be cheesy, but it's not.
你可能覺得那場演出一定是很俗氣的，但它不是
It's very, very epic and a very beautiful concert.
那場演出其實非常精彩，就像一部史詩
And the people that went there absolutely loved it.
觀眾對那場演出都十分滿意
What do you think these people are doing?
這幫人在干嗎？
They're actually bringing their computers so they can play games against each other.
這是電子競技，他們把電腦搬到這個大房間里來玩游戲對戰
And this is happening in every city around the world.
這個畫面在全世界每個城市都會出現
This is happening in your local cities too, you're probably just not aware of it.
你的城市也不例外，只不過你沒有注意罷了
