評(píng)論
打印
And I just look at this, and I think, yes,
看到這些，我想，是的
we could take that so much further by allowing people to set targets
我們能可以把它帶到更廣闊的境界，以讓人們?nèi)ピO(shè)定目標(biāo)的方式
by setting calibrated targets,
以設(shè)置校準(zhǔn)目標(biāo)的方式
by using elements of uncertainty,
以使用不確定因素的方式
by using these multiple targets,
以使用這些多重目標(biāo)的方式
by using a grand, underlying reward and incentive system,
以一個(gè)浩大的，潛在的獎(jiǎng)勵(lì)和激勵(lì)系統(tǒng)
by setting people up to collaborate in terms of groups, in terms of streets to collaborate and compete,
依靠建立合作以群體形式，路邊組合形式協(xié)作，競(jìng)爭(zhēng)
to use these very sophisticated group and motivational mechanics we see.
以這些我們看到的非常復(fù)雜的群體和激勵(lì)機(jī)制
In terms of education,
這在教育方面
perhaps most obviously of all, we can transform how we engage people.
大概顯然是最有效的就是我們可以改變和人共事的方式
We can offer people the grand continuity of experience and personal investment.
我們可以提供人們?cè)诮?jīng)歷和個(gè)人投資上浩大的連續(xù)性
We can break things down into highly calibrated small tasks.
我們可以把事情拆分為可高度校準(zhǔn)的小任務(wù)
We can use calculated randomness.
我們能用數(shù)理隨機(jī)性
We can reward effort consistently as everything fields together.
我們能持續(xù)獎(jiǎng)勵(lì)努力正如所有東西傳遞承接在一起
And we can use the kind of group behaviors that we see evolving when people are at play together,
并且我們能用這種群體行為，我們看到它在人們共同游戲時(shí)演變
these really quite unprecedentedly complex cooperative mechanisms.
這些極空前復(fù)雜的合作機(jī)制
Government, well, one thing that comes to mind is the U.S. government, among others,
政府，有件事在我腦海中浮現(xiàn)，那就是美國(guó)政府，是所有政府中
is literally starting to pay people to lose weight.
首次書(shū)面聲明支付費(fèi)用給人們用于減肥
So we're seeing financial reward being used to tackle the great issue of obesity.
所以我們?cè)谡務(wù)撠?cái)政激勵(lì)被用于解決肥胖癥的巨大問(wèn)題
But again, those rewards could be calibrated so precisely
但，那些激勵(lì)能夠被如此精確地標(biāo)量
if we were able to use the vast expertise of gaming systems to just jack up that appeal,
如果我們能夠用游戲系統(tǒng)中龐大的專門技術(shù)來(lái)支持這種需要
to take the data, to take the observations, of millions of human hours
去積累數(shù)據(jù)，執(zhí)行觀察分析代替百萬(wàn)人工作量
and plow that feedback into increasing engagement.
和艱苦勞動(dòng)來(lái)反饋提升人的參與度
And in the end, it's this word, "engagement," that I want to leave you with.
最后，關(guān)鍵詞是，參與度，這是我要留給大家的
It's about how individual engagement can be transformed
這是關(guān)于如何用心理學(xué)和神經(jīng)學(xué)的經(jīng)驗(yàn)來(lái)轉(zhuǎn)換
by the psychological and the neurological lessons
個(gè)人的參與行為
we can learn from watching people that are playing games.
我們可以從觀察人的游戲中學(xué)習(xí)
But it's also about collective engagement
這同時(shí)也是關(guān)于集體參與
and about the unprecedented laboratory for observing what makes people tick
這是前所未有的實(shí)驗(yàn)室，我們通過(guò)游戲世界這個(gè)平臺(tái)
and work and play and engage on a grand scale in games.
觀察什么讓人行動(dòng)，什么讓人工作，游戲和投入
And if we can look at these things and learn from them
如果我們觀察這些并從中學(xué)習(xí)
and see how to turn them outwards,
并找到將它通用到游戲之外的方法
then I really think we have something quite revolutionary on our hands.
那么我真的任務(wù)我們正在做的士一件具有革命性的事情
Thank you very much.
非常感謝
