評論
打印
But I think women are actually going to be -- ironically enough --
但我想，很諷刺的是女性的確會
responsible for driving a stake through the heart
挑起大梁，
of cheesy genre categories
給予俗氣的流派類別狠狠的一擊
like the "chick flick"
就像對肥皂劇
and all these other genre categories
和其他的各種體裁
that presume that certain demographic groups
人們總是假設某種人口統計學里的類別
like certain things --
就會喜歡某種特定的體裁。
that Hispanics like certain things,
比如南美人喜好這個，
that young people like certain things.
或者年輕人總是喜歡那個。
This is far too simplistic.
這太過簡單了。
The future entertainment media that we're going to see
我們將會看到未來的娛樂媒體
is going to be very data-driven,
是會以大量數據為基礎的，
and it's going to be based on the information
是會基于
that we ascertain from taste communities online,
從我們在線社區文化中感知到的信息，
where women are really driving the action.
這里女性其實真是引擎。
So you may be asking, well why is it important
你可能會問，知道人們喜歡什么娛樂，
that I know what entertains people?
為什么重要？
Why should I know this?
我為什么要知道這個？
Of course, old media companies and advertisers
當然，舊媒體公司和廣告商
need to know this.
需要知道這個。
But my argument is that,
但我的論點是，
if you want to understand the global village,
如果你想了解地球村，
it's probably a good idea that you figure out
一個好點子恐怕正是搞清
what they're passionate about, what amuses them,
人們對什么有激情，人們玩什么，
what they choose to do in their free time.
當人們自由時，他們選擇做什么。
This is a very important thing to know about people.
了解人們的喜好，這是非常重要的事。
I've spent most of my professional life
我花了我整個職業生涯
researching media and entertainment
研究媒體和娛樂
and its impact on people's lives.
和它們對人們生活的影響。
And I do it not just because it's fun --
我研究這個不僅僅是為了好玩兒 --
though actually, it is really fun --
盡管這的確有很多樂趣 --
but also because
而是因為
our research has shown over and over again
我們的研究不斷地證明
that entertainment and play
娛樂和游戲
have a huge impact on people's lives --
會對人們的生活有巨大的影響 --
for instance, on their political beliefs
例如，在人們的政治信仰上
and on their health.
和人們健康問題上。
And so, if you have any interest in understanding the world,
那么，如果你對了解世界有興趣，
looking at how people amuse themselves
看看人們是怎樣自娛自樂的
is a really good way to start.
這就是一個非常好的開始。
So imagine a media atmosphere
想象一個媒體遠景
that isn't dominated by lame stereotypes
它不再被
about gender
性別
and other demographic characteristics.
和其他統計類別決定的站不住腳的陳規所主宰。
Can you even imagine what that looks like?
大家能想象這會是什么樣嗎？
I can't wait to find out what it looks like.
我迫不及待地想知道這遠景的樣子。
Thank you so much.
十分感謝。
