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9．Womenomics
9．“她”經濟
The flood of women into the job marketboosted economic growth and changed U.S. society in many ways. Many in-homejobs that used to be done primarily by women — ranging from family shopping topreparing meals to doing voluntary work — still need to be done by someone.
大量婦女涌入職場促進了經濟的發(fā)展，而且從很多方面改變了美國社會。很多以前大部分由婦女完成的家務活——從家庭采購、準備三餐到義務工作——現(xiàn)在仍然需要有人來完成。
Husbands and children now do some of thesejobs, a situation that has changed the target market for many products. Or aworking woman may face a crushing "poverty of time" and look for helpelsewhere, creating opportunities for producers of frozen meals, child carecenters, dry cleaners, financial services, and the like.
于是現(xiàn)在丈夫和孩子開始做其中的一些工作，這個狀況已經改變了很多產品的目標市場。或者說一個職業(yè)女性可能面臨嚴重的時間匱乏，并從其他地方尋找?guī)椭瑥亩o速凍食品制造商、托兒所、干洗店、金融服務以及類似機構創(chuàng)造了機會。
Although there is still a big wage gapbetween men and women, the income working women generate gives them newindependence and buying power. For example, women now purchanse about half ofall cars. Not long ago, many cars dealers insulted women shoppers by ignoringthem or suggesting that they come back with their husbands.
雖然說男女之間的工資水平仍有很大差距，但是職業(yè)婦女的收入給她們帶來了新的獨立性以及購買力。例如，目前市場上有近一半的汽車是婦女購買的。而在不久之前，很多汽車商還這樣侮辱女性消費者：他們忽視女性或是建議她們和丈夫一塊兒來看。
Now car companies have realized that womenare potential customers. It's interesting that some leading Japanese cardealers were the first to really pay attention to women customers. In Japan,fewer women have jobs or buy cars — the Japanese society is still very muchmale-oriented. Perhaps it was the extreme contrast with Japanese society thatprompted American firms to pay more attention to women buyers.
現(xiàn)在汽車公司意識到了婦女也是潛在消費者。更有趣的是，正是一些日本主要的汽車公司首先開始關注女性消費者的。在日本，很少有婦女工作或者購買汽車——日本社會仍然很大程度上是以男性為主導的。也許正是由于日本社會這種極端的對比促使了美國公司更加注重女性購買者。
