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Unlike some of our competitors, HP has built a thriving consumer business. We have many products aimed at home users and small businesses, and we've developed the supply chain efficiency and support capabilities to serve mass markets. We've also been working hard to establish a higher profile in this arena. We've recently launched a branding campaign with the theme of "expanding possibilities." It captures the notion of how we are making entirely new things possible. Let me show some examples. I'll start at the top-left quarter of this visual and move around clockwise. First, we're making it possible for people to access or capture information and even money in entirely new ways. APC connected to the Internet is providing people with access to a whole new world of information. Our scanners are making it possible for people to capture information that has been only in paper form, and to transform that information into digital form where it can be sent over the network. And VeriFone's personal automated teller machines enable people to pull money out of their bank accounts and translate it into the form of "stored value" on their smart cards, which they can use just like cash. Second, we're also creating entirely new possibilities for creating and manipulating information. With our home photography systems, for example, people can edit their own photographs, perhaps deleting someone they don't want in the photograph, and then create their own family newsletters, calendars or greeting cards.
與某些競爭者不同，惠普已經建立了一個欣欣向榮的消費者業務。我們的許多產品是面向家庭用戶和小型企業的。與此同時，我們也提高了供貨的效率和支持能力，為大眾市場提供服務。我們還努力在這一領域樹立起良好的形象。最近，我們發起了一個提高品牌知名度的活動，其主題是“發揮潛力”。這一活動傳達了這樣的理念：我們如何使創造全新的事物成為可能。這里我舉幾個例子。我先從圖象的左上角開始，然后順時針方向講解。首先，我們使人們能以全新的方式獲取或獲得信息甚至金錢。 APC與互聯網連接，為人們提供了獲取一個全新的信息世界的通道。我們的掃描器可使人們獲取以前只能以紙張的形式保存的信息，并將這一信息轉換為數碼的形式，然后通過網絡將其發送出去。VeriFone的個人自動柜員機可使人們從銀行賬戶提款，并將其以“儲值”的形式存入智能卡，然后像現金一樣使用。其次，我們還創造了全新的機會生成并處理信息。例如，人們利用家用照相系統，可以自行編輯照片或刪除照片上的某人來編輯家庭簡報、日歷或賀卡。
