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But we haven't been doing a good enough job here. As an example, there is something like 10 to 15% of Mac sales which can be traced directly back to people using Adobe Photoshop as their power application, right? When was the last time you saw Adobe and Apple co-marketing Photoshop? When was the last time we went to Adobe and said how do we make a computer that will run Photoshop faster? These things haven't been as cohesive as they should have been. I think we're going to start proactively focusing much more on how we do these things.
不過我們并沒有在這方面做得足夠好，比如，這兒有大概 10%~15%的Mac電腦銷售可以直接追溯到Adobe圖像處理的使用者，對吧？上一次你們看到Adobe 和蘋果聯合開發的Photoshop是什么時候？上一次我們去Adobe并且說怎么能使計算機更快地運行Photoshop是什么時候？這些事情并沒有很好地結合在一起。我想我們要開始積極主動地把更多精力傾注到這些事情上了。
The second market is one that's very close to my heart. It is education. Apple put the first computers in education. Apple did it again with the Macintosh. And Apple is still the dominant leader in education. Now, I'm going to ask you a question. Who is the largest education company in the world? The answer is Apple. Apple is the single largest education supplier to education in the world. We are the single largest education company in the world. Now, I've asked 100 people at Apple this, and only two have thought of Apple. It's incredible; the position Apple still has in education. 60% of all computers in education are Apples. 64% of computers teachers use are Apples. It's a $2 to 2.5 billion business for Apple every year. What an incredible foundation to build off of. What an incredible legacy to build off of.
第二個市場是我非常關心的，這就是教育領域。蘋果的第一臺計算機就用在了教育行業，而Mac電腦又是如此。并且，蘋果現在依然是教育領域的絕對領導者。現在我要問你們一個問題：誰是世界上最大的教育公司？答案是蘋果。蘋果是世界上唯一的最大的教育供應商，我們是世界上唯一的最大的教育公司。在蘋果我問過這個問題，—百個人里只能有兩個人想到這個層面。這樣的地位太令人不可思議了，教育領域60%的計算機是蘋果的，并且老師使用的計算機中有 64%是蘋果電腦。所以這兩者加起 來，每年能為蘋果帶來20至25億美元的利潤，這是一個多么不可思議的基數，一筆多么不可思議的財富！
