評論
打印
I'd like to just take a moment and thank the outgoing Board members. I think it has not heen an easy job to be a Board member of Apple over the last few years. These are very decent people and they've been trying very hard to do the right thing for the company. To welcome our new Board members, I think we have a really exciting task ahead of us: to help the management team and guide Apple back to health and to prosperity. And so I hope you'll agree that this is a pretty sweeping change. We're adding a tremendous amount of industry expertise. We are not naming a Chairman at this time. We're going to wait till we have a new CEO, and sort things when that happens.
我想要用一點時間去感謝那些即將離任的董事會成員。我想這些年來作為蘋果的董事會成員，并非易事。他們是非常不錯的人，一直試圖為公司做正確的事情，可謂盡心竭力。同時也歡迎新董事會成員的加入，我想我們有非常振奮人心的任務在眼前：管理整個團隊并且引導蘋果重新恢復生機和繁榮。因此，我希望 你們也認同，這是一個意義深遠的變革。我們注入了巨大的行業(yè)知識和技能，我們這次不會指定一個董事長，而是等待一個合適的首席執(zhí)行官出現(xiàn)，到時讓他掌管—切。
OK, next. Market focus. I can't get anyone to tell me the definitive market share number for Apple, but it's around 7%, from what I can gather. And the question is where is Apple relevant? Where is Apple still the dominant player? Which market segments? And there are two. The first one, I call creative content. It's publishing, design, pre-press, etc. It's creative professionals using computers. And what's interesting is that Apple is still the dominant market leader for creative professionals, by far. It's like 80% of the computers used in advertising and graphic arts, design, pre-press are all Macintoshes. And 64%, that's the best number I can find, 64% of all Internet websites are created using a Mac. It's amazing.
好，接下來要談市場定位的問題。是的，我不可能讓任何人告訴我蘋果確切的市場股份數(shù)字，但超過7%的部分是我能收集到的。問題的關鍵是，哪個領域對蘋果來說意義重大？蘋果在哪個領域仍然是主控角色？市場的主導在哪里？有兩個。第一個我稱之為創(chuàng)新產品， 也就是出版、設計、預印等等。 這是創(chuàng)新領域的專業(yè)人士使用的電腦。有趣的是，蘋果仍然是為創(chuàng)新領域專業(yè)人士提供產品的市場主導。到目前為止，有約80%左右的Mac電腦被運用于廣告及制圖藝術、設計和預印方面。并且有64% 的互聯(lián)網網頁是用蘋果電腦做的，這是我所發(fā)現(xiàn)的最棒的數(shù)字。這太不可思議了。
