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財富精英勵志演講 第90期:在瘋狂中我們看到了天才(3)

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Focus on the relevance. Apple needs to find where it is still incredibly relevant and focus on those areas. It means to figure out its core assets are, and invest more in them, Apple has neglected its core assets for a while. It has to forge some meaningful partnerships, not just partnerships in press releases. And it needs to define some new product paradigms. We've got some great ideas. I'm not going to be talking about products today, though. I just want you to know that we have some wonderful ideas that you'll be hearing about between now and the end of the year. So, Let's talk about some of the Broad of Directors. Apple bad a very decent group of people as the Broad of Directors, they worked very, very hard for Apple, But I think with Apple in the situation, it found itself, it was time for a change. And the directors agreed with that. We have put together a new Board of Directors that I would like to announce to you today. There are two members of the prior board that we are extremely pleased are going to stay on the new Board. The first of those is Ed Woolard. Ed is the Chairman and former CEO of Du Pont. I've gotten to know Ed over the last several weeks and I think he's terrific. He has provided a tremendous amount of leaderships during this very critical time for Apple. Next is Gareth Chang. Gareth is the President of Hughes International. Again, he's been on the Apple Board for a short while. Gareth bring a tremendous international experience to Apple, particularly in Asia, which is a very important market and high growth market for Apple.

要把握蘋果最可能涉足的優(yōu)勢領(lǐng)域,并傾注精力去開拓。這意味著要找出它的核心資產(chǎn)是什么,并且在其上加大投資,有一段時間蘋果已經(jīng)忽視了它的核心資產(chǎn)了。蘋果必須鍛造一些除新聞媒體之外的有意義的合作關(guān)系。這意味著開發(fā)新的產(chǎn)品模式,我們已經(jīng)有了一些很不錯的主意,不過我今天不打算談?wù)撃切┊a(chǎn)品,我只是想讓你們知道我們已經(jīng)有了一些很棒的想法,我們將會在年底之前陸續(xù)揭曉。那么現(xiàn)在我們來說說董事會的一些事情。蘋果有著一班非常非常優(yōu)秀的董事會成員,他們?yōu)樘O果盡心竭力。但是我想就蘋果現(xiàn)在這個境況而言,董事會成員自己也會發(fā)覺是時候作一個變革了,他們對這一變革的必要性都表示贊同。我們組成了一個新董事會,今天我想對你們公布。新董事會里有兩位以前的董事會成員,我們非常高興他們能繼續(xù)留在這個新的董事會中。第一位是埃德?伍拉徳,杜邦的董事長和前任首席執(zhí)行官。幾個星期前我認(rèn)識了他,我覺得他非常了不起。在這重要關(guān)頭,他為蘋果的決策和管理作了很大的貢獻(xiàn)。另一位是張鎮(zhèn)中。他是休斯電子國際集團的總裁,他到蘋果董事會的時間不 長。他為蘋果帶來了大量的國際市場的開拓經(jīng)驗,尤其是在亞洲地區(qū),這是蘋果急需拓展的市場。

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relevance ['relivəns]

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n. 中肯,適當(dāng),關(guān)聯(lián),相關(guān)性

 
solve [sɔlv]

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v. 解決,解答

 
figure ['figə]

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n. 圖形,數(shù)字,形狀; 人物,外形,體型
v

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critical ['kritikəl]

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adj. 批評的,決定性的,危險的,挑剔的
a

 
decent ['di:snt]

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adj. 體面的,正派的,得體的,相當(dāng)好的

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extraordinary [iks'trɔ:dnri]

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adj. 非凡的,特別的,特派的

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announce [ə'nauns]

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vt. 宣布,宣告,聲稱,預(yù)示
vi. 作播音

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core [kɔ:]

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n. 果心,核心,要點
vt. 挖去果核

 
forge [fɔ:dʒ]

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vt. 偽造,鍛造
vi. 偽造,在鐵匠鋪工作

 
prior ['praiə]

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adj. 優(yōu)先的,更重要的,在前的
adv.

 
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