評(píng)論
打印
There are many markets in the world thathave substantial GDP growth today, certainly higher than mature Europe and the
現(xiàn)在全球許多市場(chǎng)GDP都呈現(xiàn)大幅增長(zhǎng)趨勢(shì)，已顯然高于成熟的歐洲和美國(guó)市場(chǎng)的GDP。我們維亞康姆(VIA)國(guó)際媒體網(wǎng)絡(luò)公司在這些市場(chǎng)上傾注了大量時(shí)間，我認(rèn)為那個(gè)，那些市場(chǎng)所共有的特點(diǎn)是真正的中產(chǎn)階級(jí)的興起，因?yàn)檫@才是我們娛樂(lè)節(jié)目的所謂黃油和面包，同時(shí)提供了未來(lái)的發(fā)展機(jī)會(huì)。
But the IMF have lower its forecast foroverall developing countries to grow about 5.5%,5.3% 2012,2013.This doesn'talarm you that the ad market will drop significantly as its economy try to getto the next wave of growth as they mature.
但是國(guó)際基金組織對(duì)發(fā)展中國(guó)家經(jīng)濟(jì)增長(zhǎng)的整體預(yù)測(cè)有所下降，即2012, 2013分別為5.5%, 5.3%。隨著日益成熟的廣告市場(chǎng)經(jīng)濟(jì)努力進(jìn)入下一輪增長(zhǎng)，廣告市場(chǎng)卻將大幅下降。對(duì)此，你不應(yīng)感到吃驚。
You know, when you are dealing with internationalbusinesses you're dealing with many countries that always have issues you needto navigate, and certainly the economic climate particularly in southern Europeis the climate we would like. That's it, we wanna portfolio countries, you knowso we are running in the
當(dāng)你做國(guó)際生意時(shí)，你與許多國(guó)家打交道，常常會(huì)出現(xiàn)需要你確定航線的問(wèn)題。當(dāng)然，南歐的經(jīng)濟(jì)環(huán)境是我們所喜歡的。也就是說(shuō)，我們要對(duì)各個(gè)國(guó)家進(jìn)行投資組合。我們現(xiàn)在正在巴西以及墨西哥運(yùn)營(yíng)一家面向全球的公司，這里呈現(xiàn)兩位數(shù)的增長(zhǎng)。我們的工作就是不管市場(chǎng)條件如何，持續(xù)保持卓越。
What is the most promising right now? Wouldyou say the emerging market. So you have a recent deal signed in
此時(shí)最有前景的是什么呢？是新興市場(chǎng)嗎？如果最近你俄羅斯或其他獨(dú)聯(lián)體國(guó)家敲定了生意。在這一正在發(fā)展的地區(qū)如果你摘取了最有前景的一隅，各種生意將自動(dòng)躍入你的項(xiàng)目計(jì)劃中。是這樣嗎？
Well, you know, that's like being asked tochoose which of your children you like the best. I mean I don't think it's afair question. The reality is there's a lot of opportunities all over theworld. We like the Russian market absolutely. We like the Brazilian market,absolutely, we like the Indian market, absolutely. You know our job is to takethis great portfolio of global brands, you know, substantial content libraryand expertise. And build them out what I call a global model. Part global, partlocal, you know, it's not about a favorite market or a least favorite market.It's about a world of truly great opportunity.
我們知道，這有點(diǎn)象讓你選擇最喜歡哪個(gè)孩子一樣。我的意思是，我認(rèn)為這不是公平問(wèn)題。現(xiàn)實(shí)是全球有許多機(jī)會(huì)。我們絕對(duì)喜歡俄羅斯市場(chǎng)，我們絕對(duì)喜歡巴西市場(chǎng)，我們絕對(duì)喜歡印度市場(chǎng)。你知道，我們的工作就是對(duì)全世界各品牌進(jìn)行融資組合，需要大量實(shí)質(zhì)性內(nèi)容及專業(yè)能力，由此建造出來(lái)的產(chǎn)品，我稱之為全球模式。部分全球，部分當(dāng)?shù)兀@不是有利的市場(chǎng)，或不利的市場(chǎng)的問(wèn)題，而是一個(gè)充滿了切實(shí)的巨大機(jī)會(huì)的世界。
