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Listen to part of a talk in a business class.
請聽商務課上的部分內容。
OK, so last time we were talking about the processes of starting up a business on your own.
好了，上一次我們討論了自主創業的步驟，
And how new business owners often encounter a lot of obstacles.
以及企業家們會經常遇見的許多阻礙。
But one way to get an easier start is through franchising.
要想開頭容易些的話，連鎖經營不失為一個辦法。
That's when there's already a well-known, established company and you open up a new branch of that company in a new location.
也就是當已經有一個現成的知名公司時，你在一個新的地點開辦一個該公司的分支。
Your new business will be a part of the larger established company with the same name
你的新企業將冠以該公司的名稱，成為這個大型知名公司的一部分，
and it'll be run just like the other branches of that company.
并以與其他子公司相同的模式運營。
Let's discuss some advantages of franchising.
現在讓我們來討論一下連鎖經營的好處。
Now, one great advantage of franchising is that the company provides training to you and all of your employees.
連鎖經營最大的一個優勢就是總公司會對你及你所有的員工進行培訓。
They teach you about all the aspects of the business and you're given a plan to follow for success.
他們會向你傳授該公司的各方面知識，還會給你提供一個助你走向成功的計劃。
So, you don't have to do the training yourself or come up with your own business plan.
所以，你并不需要自己培訓或提出自己的企業計劃。
For example, if you're opening up a new division of a restaurant that sells pizza, say.
舉個例子來說，假如你打算開一家連鎖披薩店。
Somebody from the company will come to the restaurant that you're opening
總公司會派人來到你要開的店里，
and they'll train you and your employees in how to prepare the pizzas,
培訓你和你的員工制作披薩，
how to take food orders, plus everything about how to operate the restaurant
接收訂單以及經營披薩店所需的所有事項，
so it'll be run exactly like all the other restaurants in the company.
以確保你的店和該公司其他分店的經營模式完全一致。
Another advantage of franchising is the established customer base
連鎖經營的另一項優勢便是已經建立的客戶基礎，
because your business will have the same name as the company that's already well-known.
因為你的公司和那個知名公司名稱一致。
It'll already have loyal customers following.
而該公司早已有了一群忠實的客戶
So when you open a new division people will want to come because they'll be confident of its quality.
所以當你開辦一個新的子公司時，人們便會甘愿前來，因為他們相信這家公司的品質。
So, again, let's say you're opening a new restaurant, a pizza place.
那么，我們再假設你要開一家新的披薩店。
The restaurant is already well-known because it has such good pizza.
這家店已經以其美味的披薩聞名。
So when you open your own restaurant with the same name in a new location,
所以當你在一個新的地方開一家同樣名字的店時，
people know your pizza's going to be really good, too.
人們便會知道你家的披薩也會同樣美味。
They'll go to your restaurant because they already trust that they'll have a good experience there.
他們就會關顧你的披薩店，因為他們已經確信他們將在那兒獲得一次美好的體驗。
