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Using the professor's examples, explain the advertising technique of target marketing.
請用教授所舉案例解釋說明目標(biāo)營銷的宣傳技巧。
Read a passage about Target Marketing.
請閱讀下面這篇關(guān)于目標(biāo)營銷的文章。
You will have 45 seconds to read the passage. Begin reading now.
你有45秒的時間閱讀文章。現(xiàn)在請開始閱讀。
Now listen to part of a lecture on this topic in a marketing class.
請聽營銷課上關(guān)于這個話題的部分內(nèi)容。
Nowadays something you notice more and more is television commercials that are made specifically for certain television programs.
如今越來越頻繁出現(xiàn)在你視線中的就是針對特定電視節(jié)目而制作的電視廣告。
So, lets say, uh, a company wants to sell a telephone, a cell phone.
比如說，一家公司想要出售手機(jī)。
Now during TV shows that young people watch,
那么在年輕人觀看的電視節(jié)目中，
you know shows with pop music or teen serials, they create a commercial that emphasizes how fun the phone is.
像有流行音樂的節(jié)目或者青少年節(jié)目，他們就會播出一則強(qiáng)調(diào)那部手機(jī)的樂趣的廣告。
You know, the phone has bright colors and they show kids having a good time with their friends.
比如說這部手機(jī)機(jī)身色彩明快啊，還會展示一些孩子們和朋友一起玩手機(jī)的畫面。
And, well, the company wants the kids watching TV at this time to want to buy this phone,
這家公司希望這個時段在看電視的孩子們會想要購買這部手機(jī)，
this phone that's made especially for them.
這部專為他們定制的手機(jī)。
But, the same company will make a different commercial to be shown during,
不過，這家公司同時還會制作出另一則不同的廣告，
say, a program about business or a business news show.
在比如商務(wù)節(jié)目或商務(wù)新聞節(jié)目期間播出。
Now, for this group of people, business people,
那么，為了這群觀眾——商務(wù)人士，
the company will have to show how efficient their phone is,
該公司會展示出他們的產(chǎn)品有多么高效，
how it can handle all business easily and maybe even save money.
能夠輕易地處理所有事務(wù)，甚至還能省錢。
And here is the thing: it's basically the same phone.
重點(diǎn)是：這基本上是同一部手機(jī)。
The company has just made two different commercials to appeal to different groups of people.
只不過這家公司制作了兩個不同版本的廣告來分別吸引不同群體的顧客。
