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Alcohol retail goes online
酒企在網上開店
Alibaba's Tmall announced its collaboration with 300 alcohol companies to launch an alcohol e-commerce integrity alliance. Those brands, including Moutai (spirits), Wuliangye (spirits), Tsingtao (beer) and Budweiser (beer), will act as retailers themselves to make sure alcohol sold online is genuine and fairly priced. Alibaba's Cainiao logistics will help make the alcohol deliveries arrive "at the next day".
近日，阿里巴巴旗下天貓宣布聯手茅臺、五糧液、青島、百威等300家酒企共建"酒類電商誠信聯盟"，以"酒廠自營"模式確保酒品貨真價實，同時整合菜鳥物流資源推出"次日達"服務。
Tmall said the move is to make drinks more affordable to common people and more acceptable to young people.
天貓稱，希望未來能讓酒水平民化、年輕化。
Not long ago, another e-commerce giant JD.com also pushed forward its version of customer-to-business mode – it will cooperate with Luzhou Laojiao (spirits) to launch an online alcohol brand.
而就在不久前，另一個電商巨頭京東也發力自營C2B，與瀘州老窖合作，推出電商白酒品牌。
