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When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'no' for too many days in a row, I know I need to change something.
1、我十七歲時，讀到了一句格言，如果你把每天都當作生命中最后一天，總有一天你會發現你是正確的。從那時起，我每天早晨對著鏡子問自己，如果今天是你生命中最后一，你愿意做什么，為什么這是今天要做的。
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
2、很多時候，人們并不知道他們想要什么，直到你展示給他們，告訴他們想要的的東西。
I want to put a ding in the universe.
3、我要在宇宙中留下腳印。
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
4、不要半途而廢，你的工作會占據你生命中相當大一部分，能夠讓你真正滿意的唯一方法就是做你相信是偉大的工作，而唯一偉大的工作就是愛你所做的事。如果你還沒有找到它，那么繼續找，不要停。用心去找，你會知道何時能夠找到它。如同任何偉大的關系一樣，它只會在時間的證明之下越來越好，所以繼續找，不要停，直到你找到它。
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
5、我相信一半成功的企業家和另一半不成功的企業家的區別在于純粹的毅力。
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
6、創造力就是找到事物之間的聯系。當你詢問有創意的人他們是如何做事時，他們覺得有點內疚，因為他們并沒有真的這么做，他們只是看到了其中一些關系。這種感覺在他們過后看來會很明顯。
Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.
7、被蘋果解雇可能是發生在我身上的最好事情。追求成功之重被重新上路之輕取代。它讓我這輩子自由進入最有創意的年代。
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
8、提醒生命有限，避免掉入陷阱的最好辦法，就是你光身赤裸，沒有理由跟隨自己的內心。
Quality is more important than quantity. One home run is much better than two doubles.
9、質量比數量更重要。
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
10、成為卓越的代名詞。
'I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.'
11、我想如果你做了某些事，結果順利圓滿，那么你應該選擇轉去做別的事情，別專注在美好的事情上太久，只要保持尋找下一個目標。
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
12、真正對我有意義的事，就是在晚上睡覺前說上一句：“我已經做了一些非常棒的事”，這才是我最在乎的。
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful ... that's what matters to me.
13、你無法在展望未來時串聯點滴，你只能在回顧過去時將其升華。所以你要相信，這些點滴片段會在未來以某種方式串聯起來。你要相信某種東西——直覺也好，命運也好，生命也好，或者因緣甚至是其他一切。這種方法從來沒有讓我失望，在我的生活中，這種意念造就了我的與眾不同。
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
14、我引以為豪是，許多我們所做的事情變成我們還沒有完成的事，創新就是對一千件事情說“不”。
