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Amazon is working with HTC to develop a range of smartphones as the online retailer steps up efforts to compete with Apple and Google, according to people familiar with the project.
知情人士稱，網(wǎng)絡(luò)零售商亞馬遜(Amazon)正與宏達(dá)電(HTC)合作開(kāi)發(fā)一個(gè)智能手機(jī)產(chǎn)品系列，以加大與蘋(píng)果(Apple)和谷歌(Google)的競(jìng)爭(zhēng)力度。
One of the three devices discussed by the two companies is at an advanced stage of development, according to one person, but another warned that the timeline for launch has been changed before and Amazon may yet decide not to release it. Rumours that Amazon would enter the smartphone market have been circulating for up to two years. The device is unlikely to launch this year but may launch in 2014 if Amazon decides to proceed with the project.
其中一位知情人士表示，兩家企業(yè)聯(lián)手的三款移動(dòng)設(shè)備之一已進(jìn)入研發(fā)的后期階段。不過(guò)，另一位知情人士警告說(shuō)，發(fā)布的時(shí)間表此前曾有變動(dòng)，亞馬遜也仍有可能決定不發(fā)布該設(shè)備。有關(guān)亞馬遜可能進(jìn)入智能手機(jī)市場(chǎng)的傳聞已經(jīng)流傳了兩年之久。該移動(dòng)設(shè)備不太可能于今年發(fā)布，但是如果亞馬遜決定將該項(xiàng)目開(kāi)展下去，則有可能在2014年發(fā)布該設(shè)備。
Amazon did not respond to a request for comment. In response to a recent report on its mobile ambitions, it said that it had “no plans to offer a phone this year”. HTC declined to comment on Amazon, but Ben Ho, its chief of marketing, said the company is “always exploring new opportunities”.
亞馬遜未回應(yīng)記者的置評(píng)請(qǐng)求。該公司在回應(yīng)最近一則有關(guān)其在移動(dòng)市場(chǎng)雄心的報(bào)道時(shí)曾表示，“并無(wú)今年發(fā)布手機(jī)的打算”。HTC拒絕對(duì)亞馬遜置評(píng)，不過(guò)該公司首席營(yíng)銷(xiāo)官何永生(Benjamin Ho)表示，該公司“對(duì)于新的機(jī)遇始終不會(huì)放過(guò)”。
“We have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands,” said Mr Ho.
何永生表示：“我們始終對(duì)建設(shè)自身品牌極為專注，不過(guò)我們也十分愿意與電信運(yùn)營(yíng)商和其他技術(shù)品牌進(jìn)行品牌聯(lián)合以及其它合作。”
By using HTC to help design the phones, Amazon is acting much like Google, which has deals with Asus and LG to develop its Nexus line of tablets and phones.
亞馬遜在HTC的幫助下設(shè)計(jì)手機(jī)，這種做法與谷歌十分相像。后者與華碩(Asus)和LG都簽有協(xié)議，以開(kāi)發(fā)其N(xiāo)exus系列的平板電腦和手機(jī)。
