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If you have ever wondered how Google is able to make so much money each year, this letter offers a part explanation. The website is happy to accept and make income from adverts from companies which take advantage of the unwary.
如果你曾經想知道谷歌每年如何能賺那么多的錢，這封信就提供了部分的解釋。該網站樂于去接受并從那些利用網友粗心的公司發布的廣告中獲得收入。
For example, type "Ehic card" into Google and several companies will appear at the top of the listing – in the paid-for ads box. These official-looking sites prey on those who don't know better by charging a fee (typically £14.99) to process their application for a European health card.
例如在谷歌中輸入“Ehic card”，有幾家公司將出現在列表頂部——以付費廣告框的形式。這些看起來很正規的網站定位在那些不怎么知道要通過付費(通常是14.99英鎊)來處理他們歐洲健康卡申請的人。
But the truth is that Ehic cards are issued free for UK citizens. The official government site is further down the Google page. What the other sites are doing is getting consumers to pay for a service that is free. It's perfectly legal.
但事實是Ehic卡是為英國公民免費發行的。官方網站越發位于谷歌頁面的下方。其他網站所做的是讓消費者來支付一項免費的服務。且這是完全合法的。
The Passport Application Service works in a similar way. At the top of the website it says: "Welcome to the UK Passport application assistance service which assists you with an online passport application service through the official Identity and Passport Service (IPS). Our service helps individuals who are entitled to complete a passport application online, to do so correctly."
護照申請服務以相似的方式奏效。位于網站的頂部，寫著：“歡迎來到英國護照協助申請服務，通過官方身份和護照服務(IPS)在線護照申請服務時協助你。我們的服務幫助那些有資格來完成網上護照申請的個人進行正確地操作。”
It doesn't claim to be the official passport site. Its fee of £24 is for checking your application has been filled out correctly. Nice work it you can get it, although they have to buy the expensive Google ads to enable this to operate.
它并沒有宣稱是官方的護照網站。其24英鎊的費用是為了檢查您的申請是否正確填完。你可以很好地完成，盡管他們不得不支付昂貴的谷歌廣告來確保這個操作。
