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Successful people are objective. They have realistic targets in mind. They know what they are looking for and why they are fighting for it. Successful people create and pursue S.M.A.R.T. goals.
成功人士的目標比較客觀現實。他們知道自己追求的是什么，也知道為什么要這么做。成功人士制定和實施自己的目標都是根據S.M.A.R.T.法則來完成的。
S.M.A.R.T. goals are Specific, Measurable, Attainable, Relevant, and Timely. Let’s briefly review each:
S.M.A.R.T.法則要求所制定的目標要達到五個標準：明確性、衡量性、可實現性、相關性和時限性。
Specific– A general goal would be, “Get in shape.” But a related specific goal would be, “Join a health club and workout 3 days a week for the next 52 weeks.” A specific goal has a far greater chance of being accomplished because it has defined parameters and constraints.
明確性——“恢復身材”，這就是一個籠統的目標。一個有明確性的目標應該這樣表述，“每周去三次健身俱樂部健身，持續52周”。一個明確的目標完成的幾率更大，因為它已經確定了具體的參數和限制條件。
Measurable– There must be a logical system for measuring the progress of a goal. To determine if your goal is measurable, ask yourself questions like: How much time? How many total? How will I know when the goal is accomplished? etc. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued efforts required to reach your goal.
衡量性——目標一定要有一個可以衡量其進程的邏輯體系。怎樣才能確定你的目標是不是具有衡量性呢？你可以問自己以下幾個問題：要花多少時間？一共有多少？我怎樣才能知道目標已經完成了？等等。當你在衡量進程的時候，你就可以控制目標完成的情況，每次完成了進程中的一個小目標就會帶給你成就感，促使你更加努力地去完成既定目標。
Attainable–To be attainable, a goal must represent an objective toward which you are both willing and able to work. In other words, the goal must be realistic. The big question here is: How can the goal be accomplished?
可實現性——所制定的目標一定是要可以實現的，你的目標要客觀，要是你能力范圍內可以達到的。換句話說，目標要現實。你可以問問自己這個問題：怎樣才能完成目標呢？
Relevant– Relevance stresses the importance of choosing goals that matter. For example, an internet entrepreneur’s goal to “Make 75 tuna sandwiches by 2:00PM.” may be Specific, Measurable, and Attainable, but lacks Relevance to an entrepreneurs overarching objective of building a profitable online business.
相關性——相關性對選擇目標來說至關重要。打個比方，一家網店的目標是“在下午兩點之前賣出75個金槍魚三明治”。這個目標夠具體，也可以衡量，還具有可實現性，但是不具有相關性，因為對于一家網店的創業者來說，他的目標應該是如何通過在線交易來獲利。
Timely– A goal must be grounded within a time frame, giving the goal a target date. A commitment to a deadline helps you focus your efforts on the completion of the goal on or before the due date. This part of the S.M.A.R.T. goal criteria is intended to prevent goals from being overtaken by daily distractions.
時限性——制定的目標必須要在一個時間范圍內完成，給你的目標一個確定的完成時間，這會有助于你集中精力完成目標。時限性的要求可以幫助你避免因為日常瑣事而耽誤了你完成目標的進度。
When you identify S.M.A.R.T. goals that are truly important to you, you become motivated to figure out ways to attain them. Goals that once seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them.
一旦你意識到了S.M.A.R.T.法則的重要性時，你就會更積極地去實現你的目標。那些原本看上去遙不可及的目標最終會變得唾手可得，不是因為你的目標變小了，而是因為你知道了如何去達到目標。
