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Women who were at different phases of their menstrual cycle were shown a variety of pictures of other women before being told to choose which clothes they wanted to buy. Of the women who were ovulating, those that were shown the most alluring photographs chose outfits that did more to enhance their appearance than those who were shown pictures of unattractive women or women who lived more than 1,000 miles away.
實驗中，處于不同月經周期的女人在被告知選擇她們想買的衣服之前，觀看了許多不同的其她女人的照片。在處在排卵期的女性中，那些看了穿著最誘惑的照片的人，比起那些看了不具魅力或居住千里之外女人照片的人，選擇了更能增加她們吸引力的服飾。
Women who were not ovulating showed no similar variation in behavior.
不處于排卵期的女性的表現，則在行為上沒有類似的變化。
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