評論
打印
Business
商業版塊
Bicycles
自行車
Electric shock
電動自行車沖擊
Two wheels good. Two wheels plus a motor better
兩個輪子的自行車很好。在兩個輪子的自行車上加上發動機，變成電動自行車，這樣更好。
Vanmoof, a dutch bicycle-maker, is known for sleek designs and clever advertising. In a television spot for its newest model, images of the evils of car culture—accidents, gridlock and pollution— are projected onto the skin of a luxury car, which melts, turning into one of the company’s elegant e-bikes.
荷蘭自行車制造商Vanmoof以設計精巧和廣告巧妙著稱。在其最新車型的電視廣告中，將一些汽車文化的罪惡形象，包括交通事故、交通擁堵以及污染，投射到一輛豪華汽車的外殼上，這輛車的影像漸漸消散，變成了一輛Vanmoof公司精美的電動自行車。
Electrically assisted bicycles are not about to replace cars. But they are booming, especially in Europe, where sales rose by 23% in 2019, to 3m units. E-bikes are unlocking even saturated bicycle markets like the Netherlands, where the average person already owns 1.3 pushbikes. Last year Deloitte, a consultancy, estimated the number of e-bikes worldwide at 200m, and expected it to hit 300m by 2023.
電動自行車不會取代汽車。但是電動自行車的產業正在迅速發展，尤其是在歐洲，2019年，電動自行車的銷量增長了23%，達到了300萬臺。電動自行車甚至正在打開像荷蘭這樣飽和的自行車市場，荷蘭人均擁有1.3輛自行車。去年，咨詢公司德勤估計，全球電動自行車的數量為2億輛，預計到2023年將達到3億輛。
That may prove to be an underestimate now that coronavirus-wary commuters are shunning public transport and cities are expanding cycle lanes. Sales, which braked in March and April owing to supply-chain wobbles and shuttered stores, shifted into high gear when lockdowns lifted. In June revenue at Accell, Europe’s biggest bicycle manufacturer, was 53% higher than a year ago, largely thanks to e-bikes.
這一數據可能被低估了，現在的通勤者們對冠狀病毒十分警惕，他們避免乘坐公共交通，城市也在擴大自行車道。今年3月和4月，由于供應鏈動蕩和門店關閉，銷量一度陷入停滯，但當停工解除后，銷量攀升。6月份，歐洲最大的自行車制造商Accell的收入比一年前增長了53%，主要得益于電動自行車。
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