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Mitch Lowe, chief executive of MoviePass (and a former Netflix executive), professes to be undaunted by the losses.
MoviePass的首席執行官米奇·羅威（前Netflix執行官）聲稱無懼損失。
He says that the most frequent cinema-goers have taken up MoviePass subscriptions first, driving up costs.
他說大部分常去電影院的人已經注冊了MoviePass，抬高了成本。
As more casual filmgoers sign up, losses should abate.
隨著更多影迷的注冊，損失會有所減少。
The service also recently announced some add-ons to help defray costs further, including "surge pricing" at times of peak demand.
近期，這項服務還宣布了一些附加項目幫助進一步扣除成本，比如需求高峰時期的“峰時價格”。
He hopes to get the cash burn of the core ticketing service down to $1 per subscriber, with a projected 5m subscribers by the end of the year.
他希望將核心票務服務的燒錢率降至每位用戶1美元，計劃截止年底注冊用戶將達到五百萬。
He plans to get MoviePass into the black by such means as advertising,
他計劃通過廣告等方式讓MoviePass盈利，
for example by promoting films to users in exchange for fees from studios. That is, if the money lasts.
例如，通過向用戶推銷電影換取電影公司的酬金。如果經費充足的話。
MoviePass can already shift the box office. It buys 6% of all film tickets in America, according to Helios & Matheson's SEC filing.
根據Helios & Matheson的財務報告，MoviePass已經可以扭轉票房了。MoviePass在美國購買了所有電影票的6%。
Overall, national box-office receipts are up: from the start of the year to July 9th, they totalled $6.6bn,
Box Office Mojo指出，整體而言，全國票房收入在增長：從今年7月9日開始，共計66億美元，
8.8% higher than in the same period in 2017, according to Box Office Mojo.
與2017年同期相比增加8.8%。
Mr. Lowe reckons that MoviePass can be credited for boosting ticket sales by 3%.
羅威認為MoviePass可將門票銷售拉動3%。
In Hollywood that sounds like the makings of a blockbuster, even if on Wall Street it is seen as a flop.
在好萊塢，這聽起來像是一部大片的素材，雖然在華爾街，這將被視為一個巨大的失敗。
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