評論
打印
Even by the standards of Hollywood, it sounds an unlikely pitch-an app that offers almost unlimited access to cinemas for $10 a month.
每月僅需10美元就能讓你在電影院里無限制觀看電影，即使是按照好萊塢的標準，這似乎也是不可能的。
The service, called MoviePass, pays cinemas full price for nearly every ticket that filmgoers use.
這項被稱為MoviePass的服務向電影院支付每位觀影者的全額電影票。
By design, it loses more money the more people use it. The ending seems to be predictable. But might it have a twist?
MoviePass損失越多，其用戶就越多。這項服務的結局似乎可以預言。但會不會出現反轉呢？
MoviePass has burned far more cash even than its executives anticipated since introducing the unlimited plan in August last year.
自去年8月引入無限制觀影計劃后，MoviePass燒的錢比預期多得多。
It has attracted more than 3m subscribers and will lose "at least" $45m this month,
根據Helios & Matheson公司于7月10日向美國證券交易委員會提交的文件，
according to a filing to the Securities & Exchange Commission on July 10th by Helios & Matheson,
本月MoviePass已經吸引超過三百萬注冊用戶，其將損失“至少”4500萬美元，
a data firm which bought a majority stake in MoviePass last year and now owns 92% of it.
Helios & Matheson是一家數據公司，該公司在去年買下了MoviePass大部分股權，現已擁有MoviePass92%股權。
Helios & Matheson reported it had lost $242m in the nine months to June 30th
Helios & Matheson報告稱至6月30日起的9個月內，其已損失2.42億美元
and that its monthly losses would increase as the service becomes more popular.
公司月度損失將隨著該項服務的火爆而增加。
The firm wants to issue more shares and warrants to stay afloat,
該公司希望增發(fā)股票和認股證以維持下去，
but that could be a hard sell considering that its share price has collapsed from $32.90 on October 11th to l8 cents.
但是考慮到其股價從10月11日的32.9美元暴跌至18美分，這一行為可能是強行推銷。
Yet MoviePass does have imitators.
而確實還有一些公司在模仿MoviePass。
In June AMC Theatres, America's largest chain of cinemas, introduced a similar programme but priced at $20 per month,
6月美國最大連鎖電影院—AMC電影院推出了類似的項目，但定價為每月20美元，
a model which may be prove to be more sustainable since the higher price limits the downside risk.
由于更高的價格可以限制下跌風險，AMC電影院的這一項目模式或許可以長存。
The reason to look afresh at cinema subscriptions is that the old model is struggling.
重新審視電影院訂閱的原因在于老式的模式正在苦苦掙扎。
Film-going in America and Canada declined by 30% on a per-person basis between 2002 and 2017.
按每人為基數進行計算，2002年至2017年間，美國和加拿大的電影院觀影者下降30%。
Cinema chains have relied instead on sprucing up theatres and jacking up prices-to $9.16 per ticket this year, and even higher in big cities.
今年，電影院連鎖店依靠打造豪華影院和將電影票漲到9.16美元（在大城市可能更高）來維持。
Only 12% of Americans and Canadians go to the cinema frequently (meaning once or more a month);
僅有12%的美國人和加拿大人經常去電影院看電影（一個月一次或多次）；
these dedicated film-goers account for about half of all tickets sold.
這些專門去電影院看電影的愛好者約占全部售票的一半。
譯文由可可原創(chuàng)，僅供學習交流使用，未經許可請勿轉載。
