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Clothes Retailing: The Forgotten Majority
服裝零售：被遺忘的大多數(shù)
The fashion industry blatently pays attention to plus-size women.
時(shí)尚業(yè)將目光投向大碼女人。
A good fit is everything, stylists often counsel, but in assessing its market America's fashion business appears to have mislaid the measuring tape.
設(shè)計(jì)師常說，好身材就等同于一切，但美國時(shí)裝業(yè)評(píng)估其市場時(shí)，發(fā)現(xiàn)他們似乎放錯(cuò)了尺碼。
A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were “plus-size”, meaning size 14 or larger.
一家市場調(diào)研公司普朗基特研究公司幾年前做的一項(xiàng)研究經(jīng)常被人引用，其研究發(fā)現(xiàn)，67%的美國女人都屬于“大碼”，即所著服裝尺碼是14碼或者大于14碼。
That figure will not have changed much, but in 2016, only 18% of clothing sold was plus-size, according to NPD Group, another research firm.
這個(gè)數(shù)據(jù)還未發(fā)生大變動(dòng)。但是在2016年，另一家市場調(diào)研公司NPD Group調(diào)查顯示，在已售衣服中，只有18%屬于大碼。
Designers and retailers have long thought of the plus-size segment as high-risk.
長期以來，設(shè)計(jì)師和零售商都將大碼服裝視作高風(fēng)險(xiǎn)類。
Predicting what these customers will buy can be difficult, as they tend to be more cautious about styles.
預(yù)測這些顧客會(huì)買什么困難重重，因?yàn)樗齻兺鶎?duì)于款式選擇更加小心謹(jǐn)慎。
Making larger clothes is more expensive; higher costs for fabric cannot always be passed on to consumers.
況且，衣服做的越大成本就越貴；而布料上的愈高的成本也不能總是加在顧客身上。
In turn, plus-size women shopped less because the industry was not serving them well.
反過來，由于時(shí)尚業(yè)不能為大碼女性提供優(yōu)質(zhì)服務(wù)，她們就很少購物。
“We have money but nowhere to spend it,” says Kristine Thompson, who runs a blog called Trendy Curvy and has nearly 150,000 followers on Instagram, a social-media site.
克里斯丁·湯姆森經(jīng)營著一個(gè)名為“ 時(shí)尚曲線 ” 的博客，在社交網(wǎng)站Instagram 上有15萬粉絲，她說道，“我們有錢，卻無處可花”。
At last, that is changing.
而這種現(xiàn)象終于要改變了。
Fast-fashion brands, including Forever 21 and a fashion line sold in partnership with Target, a giant retailer, have expanded their plus-size collections.
Forever 21和與零售巨頭Target 合作的時(shí)尚線上銷售等快時(shí)尚品牌，擴(kuò)展了其系列大碼女裝業(yè)務(wù)。
Lane Bryant, a plus-size retailer, and Prabal Garung, a designer, have done the same.
大碼女裝零售商萊恩·布萊恩特，和設(shè)計(jì)師品牌普拉巴·高隆，亦效仿行之。
In March Nike extended its “X-sized” sportswear range.
三月份，耐克也拓展了其運(yùn)動(dòng)裝的x碼的范圍。
Revenue in the plus-size category increased by 14% between 2013 and 2016, compared with growth of 7% for all apparel.
在2013-2016年間，與服裝業(yè)整體收益的增長率僅有7%相比，其中大號(hào)女裝收益的增長率為14%。
譯文來源考研英語時(shí)事閱讀
