評論
打印
Wynn: I’ve come up with a surefire way to bring in more business.
韋恩：我想到了一個能夠帶來更多生意的萬全之法。
Dixie: How?
迪克斯：什么辦法？
Wynn: We’ll start a customer loyalty program. All of the big businesses have them.
韋恩：我們先制定一個客戶忠誠度計劃。所有的大企業(yè)都有這一項內(nèi)容。
Dixie: I’m not sure how they work.
迪克斯：這種計劃時如何起作用的。
Wynn: They’re mainly point-based systems. Our customers sign up and we’ll give them a membership card or keychain tag with a barcode. Each time they make a purchase, they get points. Once they’ve accumulated enough points, they can redeem them for rewards.
韋恩：這主要是積分系統(tǒng)。我們的顧客注冊后將獲得會員卡或者帶有鑰匙鏈的條形碼。每一次消費(fèi)，他們可以獲得積分。一旦積分累計到一定程度，他們就可以用積分兌換一些獎品。
Dixie: Okay, but what’s this?
迪克斯：好的，但是這又是什么？
Wynn: It’s a punch card. Each time a customer buys something over $25, they get a punch. When they’ve received 10 punches, they get a $10 discount.
韋恩：這是一張穿孔卡。只要顧客單次購物滿25美元即可獲得一次記錄。當(dāng)累計10次后，他們可以得到10美元的折扣。
Dixie: I understand all that, but what is this chart for?
迪克斯：這些我都明白，可是這個表格的作用是什么？
Wynn: It shows our new tiered system. Customers who spend over $1,000 a year are on the blue level, those who spend more than $5,000 are on the red level, and those who spend $10,000 are on the gold level. We’ll have incentives to get people to move up the ladder.
韋恩：這展示了我們的新式分級體系。年消費(fèi)超1000美元的顧客位于藍(lán)色區(qū)域，年消費(fèi)超5000美元的顧客位于紅色區(qū)域，年消費(fèi)超10000美元的顧客位于金色區(qū)域。我們用獎勵刺激大家多消費(fèi)。
Dixie: So which of these customer loyalty programs are we adopting?
迪克斯：所以我們要采用哪種客戶忠誠度計劃?
Wynn: All of them.
韋恩：所有的都要采用。
Dixie: Huh? How are customers supposed to keep track of all of these programs?
迪克斯：啊？顧客應(yīng)該如何跟著這些程序走？
Wynn: Good question. See this? It’s a free wallet we’ll be giving away. Customers can keep all of their customer loyalty cards in it. Isn’t it nice?
韋恩：問的好。看到這個了嗎？我們將分發(fā)這種免費(fèi)的錢包。顧客可以把卡片放在里面。很漂亮吧？
Dixie: It’s nice, but will people really use it?
迪克斯：是很漂亮，但是顧客們會使用嗎？
Wynn: You’ve got a point. Maybe we should come up with a reward program for those who do. Hey, that’s brilliant!
韋恩：你說的對。也許我們應(yīng)該想個計劃獎勵使用錢包的顧客。嘿，這個主意真棒!
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