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Shopping is a serious business in London whatever the season
購物是在英國倫敦一年四季都相當盈利的行業
but it doesn't get much more serious than this time of year.
但是，一年當中現在的盈利情況最好。
The UK's capital January sales sees throngs of dedicated shopaholics cram its countless department stores,
英國第一個月迎來了龐大而狂熱的購物人群，他們涌入無數的百貨大樓，
quirky boutiques and market stalls, keen to get their hands on the latest fashion trends and product offers.
各種稀奇古怪的精品店以及市場攤位，急切地入手最新時尚產品。
But it's not just domestic spending that's keeping the tills ringing in London.
但是支撐起倫敦這一繁榮景象的并非只有國民消費。
While the vibrant city's high-end stores are no strangers to overseas visitors,
盡管這座城市中高端品牌商店不乏有國外顧客光顧，
with those from the Middle East typically spending the most,
尤其是來自中東國家的顧客，他們通常是這里最大的消費者，
a surprising new contender has emerged in recent times as a big spender in the international market -- Nigeria.
但是一股新的抗衡力量在這個國際市場上的消費大軍中開始凸顯出來——他們來自尼日利亞。
Nigeria's economic growth has averaged about 7.4% annually over the past decade,
在過去的十年中，尼日利亞的年平均經濟增長值達7.4%。
creating a wealthier Nigerian elite with a large spending power.
這使得其上流社會具有了更強的購買能力。
At the same time, however, robust economic growth has not reduced poverty in the country,
然而，與此同時，強勁的經濟增長并未降低該國的貧困率，
with about two thirds of its population living on less than 1 dollar per day.
該國三分之二人口的日生活費不超過1美元。
