Prepare every message with the reader in mind attitude and try to put yourself into his/her place.
設身處地的為讀信人著想,并把可能出現的問題都考慮進去。
Courtesy
It is not mere politeness. The courteous writer should be sincere and tactful, thoughtful and appreciative.
禮貌是商場上的銳利武器之一,寫信而不注意禮貌,猶如打仗時沒有子彈。俗話說“禮多人不怪”,恰當地運用禮貌詞語并不影響行文的簡潔,而且有助于贏得讀信人的好感;及時回信也是禮貌的表現,反之無故拖延是不禮貌的表現。
Clarity
The writer must try to express himself clearly so that the reader will understand. To achieve this, he/she should keep in mind the purpose of his/her letter and use appropriate words in correct sentence structure and convey his/her meaning.
語言表達清楚,避免讀信人產生誤解。牢記寫信宗旨,根據已確定的目的,運用恰如其分的詞語、正確的時態和結構來表達。打字、手寫也要清楚、美觀、整潔。