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Well, they then had to decide which market to aim for, Did they just replicate other drinks on the market and try to eat into those markets?
然后他們需要決定目標市場，他們是復制市場上的其他飲料并嘗試侵蝕那些市場么？
Should they focus solely on the youth market, which was rapidly expanding?
他們應該僅關注迅速擴張的年輕市場么？
Or should they be daring and go for an older, more sophisticated age group with more expensive products?
或者他們應該大膽一點，尋求喜歡更加昂貴產品的精致的年長市場呢？
Riskily, they plumped for the latter, Then, having decided where they were going, the R and D department began developing the products.
他們很冒險地選擇了后者。決定市場后，研發部開始開發產品。
Right, and a key factor here was deciding on the all-important design of the packaging.
沒錯，此處的關鍵因素是決定包裝的首要設計。
Now, designers tend to have a track record of success - or not - so the safest option would have been to employ a team of consultants who specialized in this.
現在，設計師傾向于沿襲成功的案例—或者不這樣—所以最安全的選擇是雇傭此領域的咨詢專家。
But, driven by the focus on innovation from the new chairman,
但是受新董事長專注創新的驅使，
they trawled the market for recent graduates, thinking their enthusiasm would make up for their lack of experience.
他們在市場上尋找剛畢業的學生，認為他們的熱情將彌補他們的經驗不足。
They were also approached by designers from other companies, but thought they'd be too set in their ways,
其他公司的設計師也和他們接觸過，但是他們認為這些設計師思想太固化。
So the industry was waiting eagerly to see what Ralcona had to offer, but at the last minute, the company halted the launch for three months, Why was that?
所以行業正急切地等待著Ralcona的產品，但是在最后一分鐘，該公司停止了新品推出三個月之久。為什么會這樣呢？
