Man: The new management's started a high-cost policy of introducing what they call the 'lifestyle' idea into the stores,[qh]
男：變更管理開始了一種高成本政策，將一種他們稱之為‘生活方式’的想法引入商店，[qh]
grouping merchandise according to the target customer. For example, instead of dresses in one area, shoes in another,[qh]
根據目標客戶將商品分類。例如，他們沒有將裙子擺在一個區域，將鞋子擺在另一個區域，[qh]
they have one section aimed at active adults, another at teenagers, and so on.[qh]
而是有一塊區域針對活躍的成年人，另一個區域針對青少年，諸如此類。[qh]
The staff seem to be behind them, but they're finding that most of the stores just don't have the floor space for it.[qh]
員工似乎在它們后邊，但是他們發現大部分商店就是沒有他們站的地方。[qh]
Woman: Is this the solution to the company's problems?[qh]
女：這是解決公司問題的方法么？[qh]
Man: Not really. They're also trying to make savings, like cutting the number of higher-paid staff to improve productivity; but the effect is minimal.[qh]
男：不見得。他們還試圖節省成本，比如減少高薪水員工的人數以提高生產率，但是效果微乎其微。[qh]
The fact is that margins in retailing are being cut, and Sangra will have to do the same if they're to succeed. I'm sure this will be their next step.[qh]
事實上零售的利潤被削減，Sangra如果要成功，也要這么做。我確信這將是他們的下一步。[qh]
Or else they'll have to start shutting poorly performing stores, but that means shutting all of them.[qh]
否則他們將不得不關閉業績不好的商店，但是那意味著關閉所有商店。[qh]
Woman: Do you think it's suffering from its old-fashioned, top-down style of management?[qh]
女：你認為這是不是因為他們過時的自上而下的管理方式呢？[qh]
Man: Yes, but they're beginning to change. They're going to have to take much more notice of what shoppers want,[qh]
男：是的，但是他們開始改變了。他們將更多的注意購物者想要什么，[qh]
but at the moment, they're working to reduce the time it takes for new products to be manufactured,[qh]
但現在，他們正在減少新產品制造的時間，[qh]
so for the first time they and their suppliers are co-operating to make improvements.[qh]
他以及他們的供應商首次合作進行改善。[qh]
To be honest, if the management were less autocratic, they could also learn a lot from their staff.[qh]
老實說，如果管理沒那么專制，他們亦可以從員工身上學到東西。[qh]
Woman: What would be your advice to Sangra?[qh]
女：您對Sangra有哪些建議呢？[qh]
Man: They need to remember that their years of success came from supplying a broad range of ordinary clothes.[qh]
男：他們需要記住，他們多年的成功源于供應大范圍的便裝。[qh]
They've made too many mistakes recently, like moving into designer items.[qh]
他們近期犯了很多錯誤，比如進入設計師商品。[qh]
They should stop playing with new ideas and just do what they're good at. There isn't really a safe alternative.[qh]
他們應該停止這些新想法，就做他們擅長的。不存在真正安全的選擇替代。[qh]
Woman: How is the company likely to change in the next few years?[qh]
女：在未來幾年，公司可能會發生什么樣的變化呢？[qh]
Man: Their main activity will still be the same, even if they decide to follow the trend into big out-of-town stores.[qh]
男：他們的主要活動仍是一樣的，即便他們決定跟隨趨勢轉入大型的外地商店。[qh]
Their venture into financial services and food halls, both of which are due to start this year, will have a considerable effect,[qh]
他們冒險進入金融服務和美食廳，兩者都計劃于今年開始，這將產生相當大的影響，[qh]
though whether for good or bad remains to be seen. And we may well find Sangra stores opening abroad, and my guess is that it'll be through acquisition.[qh]
結果是好是壞還有待觀察。我們或許發現Sangra在海外開設商店，我的猜測是將通過收購進行。[qh]
Woman: John Sergeant, thank you very much.[qh]
女：非常感謝您，約翰·薩金特。[qh]
Man: Thank you.[qh]
男：謝謝。[qh]