China's beauty and personal care sector will continue to see robust growth in the next four years, according to an industry report. Consumers are likely to increase expenditureon beauty products, thanks to promotionsby key industry players and a healthy national economy, a report by Euromonitor International said. Men's groomingis likely to see ongoing growth due to increasing demand from younger Chinese men, it added.

　　Department stores and superstores are considered two major channels for beauty and personal care products in China, with department stores mainly providing middle-to-high-end goods and superstores focused on low-to-middle-end goods.

　　Online retail has grown rapidly, thanks to increasing Internet access and use of e-commerce websites such as Alibaba Group's business-to-consumer platformTmall.com. E-commerce appeals to many Chinese consumers due to its accessibility, attractive prices and convenient deliveryservices.

　　E-commerce advertising has also increased and can be regularly seen on TV channels, such as CCTV, as well as outdoors in public transportation stations, the report said.Several leading companies in the beauty and personal care market have been working to build up official online platforms targeted at Chinese consumers.

　　Individual sellers on Taobao.com, China's largest consumer-to-consumer website, have also contributed to growing online sales of overseasbeauty and personal care products.The Ruder Finn/Ipsos China Luxury Forecast 2012 reveals that there has been a huge spikein online shopping. About 10 percent of luxury goods and about 17 percent of luxury cosmeticswere purchased online.

　　英語快訊：個人護理用品統指各類以保健和美容為目的的消費品，包括香水、防曬產品、護發和護膚產品、化妝品和牙齒護理產品。中國家庭每天都要使用護理品進行美容，所以個人護理用品的生產和銷售已成為我國經濟中越來越重要的一個部分，這個行業為女性提供了很多就業機會，女性占全行業從業人員的80%。中國個人護理產品市場的快速增長正在吸引越來越多的外國廠商進入，可見此行業對全球各大廠商來說至關重要，中國顧客實體店和在線的高消費讓他們看到新的商機。