Companies eye opportunities as spending power of nation's older people set to rise.

　　"Show your love for your parents and grandparents, who have cared for you since you were a baby; care for them now, like they are babies!"So reads a sloganfor a shop on Taobao - an online marketplace- selling adult diapers. Lu Jianxiang, the shop's owner, said that sales of adult diapers have been increasing over the past two years.

　　"China is becoming an aging society. The elderly, including our parents and grandparents, deserve a dignifiedlife," said the 32-year-old Beijinger.

　　China had 185 million over-60s by the end of 2009, accounting for 13.7 percent of the population. That number will jump to 221 million by 2015 and 250 million by 2025, according to the Ministry of Civil Affairs.

　　As a result, the demand for various products and services for the elderly will witnessa boom in the coming decades in China, which will also be promptedby the increasing spending power of the daughters and sons of the elderly, said the report.

　　"The adult-care categoryis growing at low double digitrates today in China," said Kenneth Whitaker, sales and marketing vice-president of Kimberly-Clark China.

　　英語快訊：中國消費市場中，中老年群體消費占比提高，逐漸成為消費主力人群。據調查，一直以年輕人為主力客源的便利店、網購、健身俱樂部等市場，中老年消費比例正在提高。隨著老齡化加劇、消費群體的變化，企業生產和銷售的產品單純以年輕人為目標已經難以取得明顯增長，以中老年消費群體為目標的產品開發銷售成為企業當務之急和新的利潤增長點。