Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..
為了我們的目標(biāo)觀眾中建立品牌意識(shí)，我們已經(jīng)制定了長(zhǎng)達(dá)一年的廣告計(jì)劃。

Lauren: What is the campaign?
什么計(jì)劃？

Bill: We start with a major advertising blitz in tier one cities.
我們首先要在主要城市進(jìn)行集中的廣告宣傳。

Lauren: What are the components of your advertising campaign?
你們的廣告計(jì)劃有哪些內(nèi)容？

Bill: It includes promotional events, consumer coupons and free trials.
包括宣傳活動(dòng)，發(fā)放顧客優(yōu)惠券和免費(fèi)試用。

Lauren: Your initial brand awareness campaign should also include joint promotional events.
你們?cè)缙诘钠放埔庾R(shí)宣傳活動(dòng)還應(yīng)該包括聯(lián)合促銷(xiāo)活動(dòng)。