Bill: Week one includes media play on airwaves and TV during prime time broadcasts.
第一周要在電臺和電視臺的黃金時段播出。

Lauren: What about the trade publications and journals?
那行業出版物和雜志呢？

Bill: This is included. Because of editorial deadlines, we must have our ads to the publications by the 15th of the month.
也包括在內。因為編輯有期限，我們必須在這個月的十五號之前將廣告文件送交出版社。

Lauren: The July issue has a special section on digital products, which will ensure our product a top spot in the features section.
七月刊有數碼產品專欄，而且我們的產品會放在特色產品欄目最顯眼的地方。

Bill: This section is an excellent media for our product features and displays.
這個專欄能很好的展示我們的產品的特點。

Lauren: In addition, the mockup ad is ready for final sign off.
另外，廣告清樣可以最后簽發了。