Those who blog, bloggers, carry out the activity of blogging, setting up a blog site, with a unique web address in order to do so. It's an abbreviation of "web log"; a phrase that was first used in 1997, both as a noun and as a verb.

　　開博的人被稱作博主，他們從事著博客活動。啟用一個獨立的網絡域名去建立博客網站，Blog是web log網絡日志的縮寫形式，它第一次出現是在1997年。Blog可以作為名詞或者動詞使用。

　　It's essentially a content management system, a way of getting content on to a webpage; it's a genre, a bit like diary writing, or bulletin posting. People add their posts or diary entries, with some regularity, if you're a blogger you do it daily at least, often several times a day.

　　博客本質上說來是個內容管理系統，它是把內容放到網頁上的一種途徑。寫博文有點像記日記或者發布公告。博主們把帖子或者日記按照一定的規律添加到博客中去。如果你是一個博主，那么你至少一天更新一次，甚至常常一天更新數次。

　　So at one extreme there's the personal diary, kept by an individual who wants to tell the whole world about his or her activities, or interests and opinions and so on. And then at the other extreme, there's the corporate blog, maintained by an institution, such as a radio station or a music store.

　　博客的一個極端是私人形式，它由個人來管理。博主想向世界傳達自己的動向，興趣以及觀點等。而博客的另一個極端則是企業博客。它由一個團體，比如一個廣播電臺或者音像商店來負責維護。

　　There are even more coinages about to come. The totality of all blog sites in the world is known as the blogosphere. And if you have a blog and you can't stop writing your blog, be careful, because somebody might describe you as having blogarrhoea! 更多的新詞將會出現。所有的博客匯集起來被稱作一個網志空間blogosphere。如果你開博并且忍不住想要更新，那么小心了，有些人會認為你blogarrhoea了(blogarrhoea演變自單詞diarrhoea 腹瀉)。

　　Vocabulary：

　　a. second edition: the second time that a book is printed, usually with some changes made to the content

　　b. an abbreviation: a shortened version or form of something, usually a word

　　c. a genre: a type of text, story or film e.g. a novel, a poem, a romance

　　d. a bulletin: a news letter of an organisation or society; or a news update

　　e. corporate: of or connected to business and companies

　　f. coinage: the invention of a new word or phrase