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閱讀輔導:真題分析2

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閱讀技巧:
抓主題,具體細節如名人的話、數字、頭銜可以跳讀。
本篇文章的閱讀關鍵在于抓住主題。

第一段


Supermarket group Tesco, now the biggest retailer in the UK, rang up its first £1bn profit last year and yesterday claimed to be the fastest growing major retailer in the world.


Now:時間強對比詞。

The 700-strong chain, once regarded as a downmarket pile-it-high-and-sell-it-cheap business, is raking in sales of nearly £23bn a year and producing a profit of £3m a day.


Downmarket:底端市場
pile-it-high-and-sell-it-cheap薄利多銷
rake in 賺取、獲得

Only one UK retailer-Marks Spencer-has ever breached the £1bn barrier before and M S has since suffered an aboutt-turn in its fortunes. In made only £430m last year.


aboutt-turn:大逆轉

第二段


Despite criticism from consumer groups and some farmers’ representatives, Tesco, which now accounts for £25 of every £100 spent on groceries in UK, insisted it was not making excessive profits.


Despite:盡管
類似的詞although、though、in spite, in spite of, etc.引導讓步狀語從句,重點部分在于主句。

Chief executive Terry Leahy said the chain was making only just over £3 profit from every £100 purchase and deputy chairman David Reid said the growth had been driven by “better service, quality and value for money”.


有具體數字和“牛人”的具體內容可以忽略。
本段只需特別關注關鍵句insisted it was not making excessive profits.

第三段
The supermarket has also benefited from the lackluster performance of some of its rivals, especially Sainsbury.


Also:引出另外一個關鍵原因
Lackluster:缺乏光澤

Unitl 1995 Sainsbury was bigger than Tesco,but it last reported profits were barely half Tesoco’s £1bn. Safeway, which made £236m last year, is turning itself into a new breed of small-scale hypermarket while Asda, with £330m profit last year, appears to have lost some of its momentum since its takeover by the American Wal-Mart discount chain. Tesco’s £1.05bn profit, which was generated in the year to the end of February, is 12% up on last year. Sales were up 11.9%.


本句用數字證明和對手進行比較。

第四段
Earlier this year-in the wake of a two-year competition commission inquiry which cleared the supermarkets of making excessive profits-Tony Blair accused the supermarkets of having shoppers in “an armlock”, but Tesco denied its profits and success were being driven by squeezing suppliers. It said it had cut prices by £1bn over the past five years and that its prices were now 11% lower than in 1996.


Armlock:困難的境地
But后面的內容更加重要

第五段
A spokesman for the company said: “Our profits have been growing in the with sales for a number of years. In other words, it is not margin expansion, or any rip-off, that is driving the profit growth.” “And in as much as farmers are experiencing tough times, why blame it on the supermarkets? Other macro factors are more important. Farm profits are extremely cyclical and in recent years the strong pound and the travails associated with BSE have been the main issues.”

重點單詞   查看全部解釋    
range [reindʒ]

想一想再看

n. 范圍,行列,射程,山脈,一系列
v. 排

 
extremely [iks'tri:mli]

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adv. 極其,非常

聯想記憶
implementation [.implimen'teiʃən]

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n. 落實,履行,安裝啟用

 
contribute [kən'tribju:t]

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vt. 捐助,投稿
vi. 投稿,貢獻,是原因

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excessive [ik'sesiv]

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adj. 過多的,過分的

 
lackluster

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n. 無光澤;暗淡 adj. 無光澤的;平凡的

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purchase ['pə:tʃəs]

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vt. 買,購買
n. 購買,購買的物品

 
deputy ['depjuti]

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adj. 代理的,副的
n. 代表,副手

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comparison [kəm'pærisn]

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n. 比較

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liberal ['libərəl]

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adj. 慷慨的,大方的,自由主義的
n. 自

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