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It's Official: We're Seduced by Cigarette Packaging. New Scientist July 23rd,2013
據官方消息稱：我們為香煙的包裝所吸引。《新科學家》2013年7月23日
We are easily seduced, it seems. Plain packages do make cigarettes less appealing. That is the conclusion from interviews with 536 smokers in Victoria, Australia—where plain packaging was introduced last December.
我們似乎很容易受到誘惑。普通的香煙包裝確實會降低其吸引力。這是在維多利亞采訪536名吸煙者后得出的結論，澳大利亞——去年12月引進了普通包裝。
However, the UK government recently dropped plans for plain packaging, citing lack of evidence. "The government wanted to wait for evidence to emerge from Australia before acting—well here it is. " says Deborah Arnott of Action on Smoking and Health.
然而，英國政府最近放棄了普通包裝計劃，因為這缺乏證據。"政府想在行動之前等到來自澳大利亞的證據——好吧，這就是了。"吸煙與健康組織的成員黛博拉·阿諾特說。
Compared with smokers using brand packs, those buying plain packs were more likely to judge their cigarettes to be poorer quality than a year earlier, and find them less satisfying. They were also more likely to have thought about quitting at least once a day more often than brand smokers.
與使用的品牌包裝的吸煙者相比，那些普通包裝的購買者更容易判斷他們的香煙比一年前的質量更差，而且覺得它們很不令人滿意。他們也可能比那些吸品牌煙的人更想戒煙，至少這種想法每天都會多一次。
Arnott argues that the results are solid enough to demolish the case for any further delay in introducing plain packs in the UK and elsewhere. "There's a good link between people's motivation to quit and quitting itself." she says.
阿諾特認為，在英國及其他地方破壞引進普通包裝的延遲事件，結果都是很堅定的。"人們戒煙的動機同戒煙本身有著很好的聯系。"她說。
There's also evidence to suggest that making cigarettes appear less satisfying will help people kick the habit. A 2011 study showed that smokers who said they enjoyed smoking "very much" were 30 per cent less likely to have attempted to quit within six months than smokers who said they enjoyed smoking to a lesser degree. Thank you.
還有證據表明，使香煙看上去不是那么令人滿意，這也將會幫助人們戒煙。2011年的一項研究顯示，在六個月之內，自稱"非常"喜歡吸煙的人比那些喜歡吸煙程度較輕的人戒煙的少了30%。謝謝。
