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Will Google Succeed in the Future?The Economist May 16th, 2013
谷歌是否能成功？《經濟學人》，2013年5月16日
LARRY PAGE，Google's co-founder and chief executive，
拉里·佩奇是谷歌的聯合創始人兼首席執行官，
had plenty to crow about at the firm's annual developer meeting on May 15th.
佩奇過度吹噓該公司在5月15日召開的年度開發者會議。
That day the firm' share price soared past $900 for the first time and its market capitalization topped $300 billion.
在那一天，該公司的股價一路飆升，首次超過了900美元，同時其市值高達3000億美元。
At the event，Google also unveiled a number of new and revamped offerings，
在這次會議上，谷歌也相繼出臺了一系列經修訂過的新產品，
including a music-streaming service and plentiful tweaks to its popular online-mapping service.
包括音樂流媒體服務，同時也對其廣受歡迎的在線地圖服務進行了大量的調整。
After the presentations were over，some attendees were already speculating that its shares would hit $1 000 before too long.
在介紹接受后，一些與會者猜測其股份不久將會達到1000美元。
This time last year Apple's fans were forecasting that its shares would blast through that target too.
去年這個時候，蘋果的粉絲們預測蘋果的股份在實行其目標后將會大幅上升，
But after rising to just over $700 last September，the firm's share price imploded and its stock now trades at $429.
但在去年九月，當其剛剛超過700美元時，公司的股價開始崩盤，其股票現在的交易額為429美元。
Could Google suffer a similar fate?
谷歌是否會遭受同樣的命運呢？
There is certainly a great deal of hype around the company，just as there was around Apple early last year.
對該公司來說，這是一個很大的炒作，就像去年年初對蘋果公司的炒作一樣。
Everything from Google Glass and its driverless cars are hogging headlines.
有關谷歌眼鏡、無人駕駛汽車的新聞霸占著各大媒體的頭條新聞。
But its core search business—and the online advertising associated with it—is the key to the company's success
但其核心的搜索業務和與它相關聯的在線廣告仍是公司成功的關鍵，
and that is still pumping out impressive profits.
同時也會給該公司帶來可觀的利潤。
The stunning rise of Google's Android mobile operating system
谷歌安卓手機操作系統驚人的崛起
is also boosting use of the firm's search and other services on smart phones and tablets.
也推動了該公司智能手機和平板電腦上的搜索和其他服務的發展。
At the conference，Google revealed that Android has now been activated on 900 million devices worldwide
在這次會議上，谷歌透露，目前，安卓系統在全世界已經應用于9億臺設備上，
up from 400 million a year ago.
一年前的數字是4億。
Mr. Page and his fellow executives will need to keep Google's profits growing steadily
佩奇和公司的高管需要保持谷歌的利潤呈穩步增長的狀態，
and its innovation machine pumping out more sexy new offerings such as Glass
同時需要保證其創新機制創造更多具有吸引力的新產品，
in order to cement its status as one of the stock market's great hits.Thank you.
以鞏固其股票市場的巨頭地位。謝謝。
