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Well,I still remember a commercial,which was shown by Channel 7 of Australian Broadcasting Company . I watched the advertisement nearly 2 years ago but I can still remember it clearly. It showed 2 chicken that were sitting on the sofa and watching another one dancing in front of them. With the jazz music,the chicken swayed its waist like mad and appeared to be deeply devoted. Then,the other two said： "Just do it!,,The poor chicken took out a burning match and fired itself. After a big explosion, the chicken altered itself into a bowl of noodles. Then,came out the message： Maggie noodles,just do it! Every time I saw the chicken fired an explosion, I could not help laughing and I decided to try the products. Besides, I like its slogan "Just do it!" It stimulates me to buy it,cook it and enjoy it. I think,for an advertisement, the first significant thing is it must have a clear orientation and target market. Then according to the potential customers' taste,the advertising company figures out a suitable advertisement, which can bring their attention and breed their interests. Of course, a good message is extremely important which can persuade consumers when they are still hesitating. By achieving those,it must be a good advertisement and will bring the manufacturer a lot of profits.
嗯，我還記得一則廣告，在澳大利亞廣播公司的第七頻道播出過(guò)。我大概兩年前看過(guò)，不過(guò)還清晰地記得。它講的是兩只小雞坐在沙發(fā)上看另一只在它們面前跳舞。伴著爵士樂(lè)，跳舞的小雞瘋狂地?fù)u擺，完全投入其中。另外兩只說(shuō)：“想做就做吧！ ”而那只可憐的小雞就拿出一根點(diǎn)燃的火 柴點(diǎn)燃了自己。一聲巨大的爆炸聲后，它變成了一碗面條。這時(shí)電視里出現(xiàn)一句話：麥吉面條， 想做就做！每當(dāng)我看到烤雞時(shí)，我都禁不住大笑并且想買(mǎi)這個(gè)產(chǎn)品。不僅如此，我還喜歡它的廣 告語(yǔ)“想做就做!”它刺激我購(gòu)買(mǎi)，烹調(diào)，并且享用這個(gè)商品。我認(rèn)為對(duì)一則廣告來(lái)說(shuō)，首要的就是有一個(gè)清楚的產(chǎn)品定位和目標(biāo)市場(chǎng)。然后，廣告公司再根據(jù)潛在的客戶的品味找到適合的廣 告，以吸引他們的注意力，刺激購(gòu)買(mǎi)欲。當(dāng)然，一則吸引人的廣告語(yǔ)也是至關(guān)重要的，它能在顧客猶豫時(shí)鼓勵(lì)他們購(gòu)買(mǎi)。廣告只有達(dá)到這些 要求才能稱(chēng)為一則優(yōu)秀的廣告，才能為生產(chǎn)商帶來(lái)巨大利潤(rùn)。
