評論
打印
Now listen and answer questions 27 to 30.
現在聽錄音，回答第二十七題至第三十題。
Well, one thing you have to remember is that in a marketing report, you've got to have what they call an executive summary at the beginning.
好吧，你要記住的一點是，在市場學報告里，你得在開頭包括了他們所謂的“執行綱要”。
I forgot that and I got marked down.
我之前忘記了，就得了很低的分數。
Yeah, I've drafted it. I've got an overview.
好，我打了草稿，寫了概述。
Have you got something about the background there?
你有寫些關于背景信息的內容嗎？
Yeah. Good.
有。好。
So I've just made a summary of the main points. I wasn't sure whether or not I should have my aims there.
我會總結一下主要的觀點，我不確定要不要寫我的目的。
No, that's too personal. The executive summary is just like what a manager would read to get a general idea of your report if he was in a hurry.
不要，那太私人了。執行綱要就是指一位經理在匆忙時能通過閱讀得到報告總體概念的東西。
Right. Then I'm OK for the first main part, all of the macroenvironment stuff, but it's when I get onto the problems section...I've listed all the problems that Coffee Now and Shaffers are facing, but then what?
好，那我的第一個主題部分沒問題了，都是寫宏觀環境的內容。但我寫到問題部分時…我列出了“來杯咖啡”和“沙福爾斯”目前面臨的問題，但接下來做什呢？
Well, you have to prioritise, so indicate the main problems, and then you analyse each one by connecting it with a theory. That's where your reading comes in. OK.
你要分清主次，指出哪些是主要問題，然后逐條分析，和理論結合。這時候就應該放入你的閱讀材料了。好。
Have you done your implementation section yet?
你做了實施部分嗎？
I've thought about it. So that's where I write about what could be done about the problems.
我想過。這就是我寫問題解決方法的部分了吧。
Yes, and it's got to be practical so don't forget to specify things like who would be involved, and the cost, and the order that things would be done in.
對，而且必須是貼合實際的，所以別忘了將內容具體化，像參與人員、成本、實施順序等等。
Right. Well, that shouldn't take long.
好，這應該不會花太長時間。
You'd be surprised. Actually, that's the bit that tends to get badly done because people run out of time, that and the conclusion.
你會大吃一驚的。實際上，這部分通常都會做得很糟糕，因為大家沒時間了，這部分和結論部分。
Oh, any hints for that?
噢，有什么建議嗎？
Well, it's got to draw out the main points from your report, so it's got to be quite general.
結論是要說明報告的主要觀點的，所以得高度概括。
You need to avoid introducing new stuff here, it's got to sum up what you've said earlier.
你需要避免引入新信息，結論是總結你此前的內容的。
OK. Thanks, Anna. That's been a big help.
好的，謝謝你，安娜。你幫了我不少忙。
That is the end of section 3, you now have half a minute to check your answers.
第三部分結束，你現在有半分鐘時間檢查答案。
