評論
打印
Now listen and answer questions 26 to 30.
現在聽取錄音，回答第二十六題至第三十題。
OK, so let's just think about the content of your case study, the history of Furniture Rossi.
好了，想想你案例分析的內容，羅西家具的歷史。
I see here, in Paragraph four, you're talking about how Luca Rossi raised the capital for his new business venture, and then you're talking about the customer base growing much wider, but what was it that prompted this growth?
在這兒，第四段，我看到你講述了盧卡·羅西是怎樣為自己的新商業投資籌集資金的。接著你說到，顧客基礎擴大了，但是什么促成了增長？
Well, that was to do with the quality of the furniture products that the company was selling. People loved that it was all hand-made and would last.
這和公司所賣家居產品的質量有關。人們都很喜歡這些產品，因為都是手工制作的，能保存很久。
And because demand from customers kept growing?
還有因為顧客需求不斷增長？
Well, then Rossi needed to take on more craftsmen so they could make sure the orders were ready on time, and then, he also had to set up two new warehouses to make distribution quicker.
接著，羅西需要雇傭更多工匠來確保準時交貨，然后他還新建了兩個倉庫來加快配送速度。
Yes. And from there, the company really grew. But think what happened next: they started looking at ways to increase their profits and called in a consultant.
沒錯。從那時起，公司真正開始成長了。但想想接下來發生了什么吧：他們開始想方設法增加利潤，請來了一位顧問。
And what he saw immediately was that the infrastructure was completely outdated: they were paying three full-time admin staff just for data-entry.
顧問馬上就發現了，公司的基本架構已經徹底過時了：僅僅是數據輸入，羅西家具竟請了三名全職行政員工。
So he recommended they upgrade their software programs and that, in turn, cut operational costs and just speeded everything up.
所以他建議羅西家具升級軟件系統，這也翻過來降低了運營成本，提高效率。
I'm surprised they didn't get on to that earlier, but I suppose Luca Rossi was more interested in the design aspect, rather than the finance side of things.
我很驚訝，他們居然沒有早點請顧問，但我想盧卡·羅西對設計方面更感興趣，而不是財政方面。
Yes, I imagine that's why he eventually turned the day-to-day running of the company over to his son.
對，我想這也是為什么他最后把公司日常運營轉交給了自己的兒子。
And in fact, it was the son, Marco, who persuaded his father to move on from traditional television advertising and go online instead.
事實上，正是他的兒子，馬爾科，說服了自己的父親，從傳統的電視推廣轉移到線上推廣。
I guess that's the best way to reach people.
我猜，這是接觸大眾最好的方式。
It can be, but initially, customers actually complained.
可能是吧，但在一開始，顧客都在抱怨。
Why?
為什么？
Well, some users found it hard to navigate their way around the website, so they were getting frustrated and giving up, so then the company called in a professional to improve it.
一些用戶很難在網站上通過導航找到自己想要的，所以他們就很灰心，放棄了。接著公司就請了一位專家來改進網站。
I see. He must have done a good job. They've had a continuous three-year rise in revenue, so things must he going well.
我懂了。這位專家一定做得非常好。這家公司已經有連續三年的收入增長了，所以肯定一切都很順利。
Indeed. And what of the future?
確實，那將來呢？
Well, I probably need to talk about this a bit more in the concluding paragraphs, don't I?
我大概得在結尾段多講講這部分內容，對吧？
Consumers are already aware of the quality of the furniture, that's for sure, but I think the company is aiming to publicise their values, the fact that they have respect for beauty, durability and functionality, and the environment.
顧客已經很了解家具的質量了，我很確定，但我想羅西家具公司旨在宣傳他們的價值觀：他們尊重美，耐久性以及功能性，還尊重環境。
A lot of companies are already...
已經有很多公司……
That is the end of Section 3, you now have half a minute to check on your answers.
第三部分結束，你現在有半分鐘時間檢查答案。
