Buckminster Fuller has said that instead of reforms society needs new forms; e.g., in order toreduce traffic accidents, improve automobiles and highways instead of trying to improve drives. The same concept should be applied to human relations. There is a need to think in terms of social architecture, and to provide arrangements among people that evoke what they really want to see in themselves. Mankind takes great pains with physical architecture, and is beginning toconcern itself with the design of systems in which the human being is a component. But most of these designs are only for safety, efficiency, or productivity. System designs are not made to affect those aspects of life people care most about such as family life, romance, and esthetic experiences. Social technology as well as physical technology need to be applied in makinghuman arrangements that will transcend anything mankind has yet experienced. People need not be victimized by their environments; they can be fulfilled by them.