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I'd like to look at a vital aspect of e-commerce, and that is the nature of the product or service.
我想說一下電商中一個重要的方面，即產品或服務的性質。
There are certain products and services that are very suitable for selling online, and others that simply don't work.
有些產品和服務很適合進行線上交易，而有些則不行。
Suitable products generally have a high value-to-weight ratio.
適合在網上出售的產品通常具有較高的價值重量比。
Items such as CDs and DVDs are obvious examples.
光盤、光碟之類的產品是很明顯的例子。
Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio,
書雖然很重，運費也貴很多，但仍有足夠高的價值重量比。
as the success of Amazon, which started off selling only books, shows.
這是從最一開始只賣書籍的亞馬遜的成功例子中得出的。
Laptop computers are another good product for selling online.
筆記本電腦也是一個非常適合在網上銷售的產品。
Digital products, such as software, films and music, can be sold in a purely virtual environment.
數碼產品，比如：軟件、電影、音樂，可以在純虛擬的環境中銷售。
The goods are paid for by online transactions, and then downloaded onto the buyer's computer.
買家購買這些產品可以在網上付款，然后將它們下載到自己的電腦中。
There are no postage or delivery costs, so prices can be kept low.
因為沒有運費和遞送服務，所以價格很低。
Many successful virtual companies provide digital services,
有很多成功的虛擬公司提供電子服務，
such as financial transactions, in the case of Paypal, or means of communication, as Skype does.
比如提供金融交易服務的貝寶和提供通信服務的Skype。
The key to success here is providing an easy-to-use, reliable service.
它們成功的關鍵在于能夠提供便捷、可靠的服務。
Do this and you can easily become the market leader, as Skype has proved.
Skype的例子證明，做到這些你就可以成為市場的領頭羊。
Products which are potentially embarrassing to buy also do well in the virtual environment.
一些在人們羞于購買的產品也適合在虛擬環境中出售。
Some of the most profitable e-commerce companies are those selling sex-related products or services.
出售性愛產品和服務是最盈利的電商行業之一。
For a similar reason, online gambling is highly popular.
同樣的道理，網絡賭博行業也很興旺。
Products which are usually considered unsuitable for selling online include those that have a taste or smell component.
不適合在網上銷售的產品包括那些需要人們品嘗或者聞味道的產品。
Food, especially fresh food, falls into this category, along with perfume.
食品，尤其是新鮮食品，屬于這一類。還有香水。
Clothes and other items that need to be tried on such as diamond rings and gold necklaces
衣服或其他需要試戴的物品，比如鉆戒和黃金項鏈，
are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
不適合在網上零售。當然還有價值重量比低的商品。
There are exceptions, though.
但是也有例外。
Online grocery shopping has really taken off, with most major supermarkets offering the service.
網上果蔬商店開始紅火起來，提供這些服務的大都是大型超市。
The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered.
不能看到要購買的食物的弊端顯然沒有節省下來的時間和送貨上門服務的便利重要。
Typical users of online supermarkets include the elderly,
網上超市的消費人群包括老人、
people who work long hours and those without their own transport.
工作時間長的人以及自己沒有交通工具的人。
Question 23. What is important to the success of an online store?
問題23 網絡商店成功的重要因素是什么？
Question 24. What products are unsuitable for selling online?
問題24 哪種商品不適合在網上銷售？
Question 25. Who are more likely to buy groceries online?
問題25 誰更可能光顧網絡果蔬商店？
譯文屬可可原創，僅供學習和交流使用，未經允許不得轉載
