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Your clients and colleagues don't have time to engage fully with every e-mail they get. Some of them receive hundreds of messages per day. That's why they start with the ones they can deal with quickly. They may never get around to answering — or even reading — the rest.
你的客戶和同事沒時間仔細看完收到的每封電子郵件。他們中的一些人每天收到數以百計的消息。這就是為什么他們會先看那些可以迅速處理的郵件。他們可能永遠不會回復——甚至永遠不會瀏覽——其余的那些。
So how do you earn their attention?Try these tips:
那么如何獲得他們的注意呢?試試以下建議:
1. Stick to standard capitalization and punctuation. Even if people in your group don't capitalize or punctuate in their messages, stand out as someone who does. Rushed e-mails that violate the basic norms of written language bespeak carelessness. And their abbreviated style can be confusing. It takes less time to write a clear message the first time around than it does to follow up to explain what you meant to say.
1. 堅持標準的大寫和標點符號。即使組織中的人在信息中不大寫或加標點，你可以特立獨行般成為這個人。匆忙寫好郵件卻違反了書面基本準則，這體現出你的粗心大意。簡寫也會讓人不明白含義。比起以后解釋話中含義，第一次就清晰表達信息花的時間要少很多。
2. Get straight to the point (politely, of course). Be direct when making a request. Don't butter up the recipient first — although a brief compliment may help. Spell out deadlines and other details the recipient will need to get the job done right and on time.
2. 直接切入要點(當然要禮貌些)。提出要求時直截了當。不要一開始奉承收件人——盡管簡短的贊美可能會幫上忙。說出收信人要知道的最后期限和其他細節，這樣他們能準時正確地完成工作。
3. Be brief — but not too brief. People find long e-mails irksome and energy-sapping. The more they have to scroll, the less receptive they'll be to your message. They'll probably just skim it and miss important details — or skip it altogether. So rarely compose more than a single screen of reading. Focus your content, and tighten your language.
3. 簡潔——但不簡略。人們認為冗長的電子郵件令人厭惡而且耗費精力。他們用鼠標滾輪的次數越多，接受你信息的可能性就越少。他們很可能只是略讀并錯過重要細節——或者完全跳過它。所以閱讀量最好別超過一個屏幕。濃縮你的內容，精簡你的語言。
4. Add a short but descriptive subject line. Before hitting "Send," check your subject line. If it's generic or blank, your message will get lost in your recipient's overstuffed inbox. Are you asking someone to take action? Highlight that in the subject line. Make your request easy to find — and fulfill.
4. 添加一個簡短但有概括性的標題。在點擊“發送”前，檢查你的主題欄。如果是通用的主題或空白，你的郵件會埋沒在收件人塞滿信件的郵箱中。你問別人該采取什么行動?突出主題行。讓你的要求很容易被發現和被滿足。
