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When you walk down the cereal aisle, do you ever get the feeling that Cap'n Crunch is looking at you·
當你走在超市中的谷類糧食通道時,是否曾經(jīng)感覺Cap'n Crunch 上的船長先生正注視著你？
Well, that's just silly.
嗯，這確實挺荒唐的。
He's actually looking at your kids.
他實際上是在看你的孩子們。
That's according to a study by Brian Wansink and colleagues at Cornell's Food and Brand Lab.
這是根據(jù)康奈爾食品及品牌實驗室布萊恩·萬斯克及其同事的研究所得出的結論。
The researchers wondered whether the characters on cereal boxes actually make eye contact.
研究人員們對谷類食品包裝盒上的卡通角色是否會和顧客進行眼神交流感到好奇。
And whether that could influence a shopper's choice of breakfast fare.
以及這種互動是否會影響到顧客對于早餐種類的選擇。
So they hit the cereal aisle.
因此他們來到了超市的谷類食品通道。
And they found that kids' cereals tend to be placed on lower shelves than grownup offerings.
他們發(fā)現(xiàn)兒童類谷物食品一般擺放在貨架上的較低處，而較高層則是成人的同類產(chǎn)品。
What's more, Tony the Tiger and his kid-friendly pals tend to gaze downward, while the Quaker Oats guy stares straight ahead.
并且托尼虎和它那些友好的兒童小伙伴們一般都是向下看的姿態(tài)，而桂格麥片上那個家伙則是抬頭直視。
In a second study, adult volunteers were handed a box of Trix.
而在第二項研究中，成年志愿者們人手一盒Trix谷類食品。
On some boxes, the rabbit looked straight ahead, on others, he gazed away.
有些盒子的包裝上，這只兔子抬頭直視，其它則注視遠方。
When asked what they thought of Trix, it seems that folks felt more connected to the brand, and said they preferred that cereal over others, when the rabbit looked them in the eye.
當被問及他們對這些商品的看法時，普通市民們感覺大部分都和這個商品的牌子有關，并且說當感覺盒子上的兔子注視的時候，他們更喜愛這個牌子。
The results, which appear in the Journal of Environment and Behavior, suggest that certain tricks are not just for kids…but maybe for marketers, too.
這項研究結果目前已經(jīng)在《環(huán)境和行為》雜志上發(fā)表，這提示我們這些小把戲不僅可以用在小孩子身上，或許對市場營銷人員也很受用。
