口語練習

Speaking; Work in pairs. What is the public image of your partner’s company and its products? Does your partner share the same view of the company?

結合練習，你搭檔的公司有什么公眾形象？提供什么產品，服務，你的搭檔是否與其公司的看法一致？

參考詞匯和表達

do whatever it appropriate to promote its image. 竭盡全力來宣傳公司的形象

create the image that attracts and retains clients. 樹立能夠吸引并保住客戶的形象

components of a overall image include advertising, marketing communications ,publicity, company locations, prices and product positioning, etc. 公司整體形象各組成要素包括廣告，營銷系統，宣傳活動，公司所處地段，產品價格，產品定位，等等。

Distribute flies, pass out brochures or issue press releases will also help to create a company image. 散發小廣告傳單，分發宣傳手冊或者發布新聞稿件都有助于建立公司形象。

Its marketing strategy help to shape company images. 營銷策略有助于樹立公司形象。

Customer service policies also impacts company image 顧客服務政策也影響到公司形象。

Enhance their current image 改變他們目前的形象

Easy to do business with 容易合作做生意

Adjust to the needs of the customers 適應顧客的需要

Organising a PR event？組織公共活動？

口語練習

Speaking: work in pairs. Your company is launching a new product in four months’ time. Aggress on the following details.

Then present your ideas to the class.

The name of the product

The venue for the launch

The date and time of the event

Some details of the event programe

A final date for returning replies

結合口語練習，你所在公司將在4個月后推出一個新產品。大家先統一約定以下各個細節。然后向全班展示你的看法。

產品發布會地點

這一活動的日期和時間

活動計劃的一些具體內容

回復的最后期限

參考詞匯和表達

meet the promotional requirements 符合促銷要求

publicise product launch information 宣傳產品發布信息

place advertising in newspapers 在報紙上做廣告

ensure that you hit the target market you are aiming for 確保取得瞄準的目標市場

create market success 取得市場成功

in the most timely and cost effective way 以最為及時，取得最大成本效益的方式

provide guidelines for the timing of all aspects of the launch 指定方針，安排發布會各方面的具體時間

present your product and company with the very best image possible. 盡可能展示出你的產品和公司的最好形象

ensure that no delays occur that adversely affect your product in the market 確保不出現嚴重影響產品銷售的延誤

keep your launch on track 隨時跟蹤發布會的情況