評論
打印
聽力訓練
①. listening : Eilish O’shea, Public Relations Manager at Skoda UK, talks about her job. Before you listen, decide whether the following are the responsibility of the PR or Marketing Department at Skoda.
斯柯達英國公司的公關經理艾麗茜•歐希談論她的工作。聽之前，先判斷下列各項在斯柯達英國公司是屬于公共關系部還是銷售部的職責。
•Communication with the press
•Research into the public’s needs
•Development of the company’s reputation
•Brand development
•Decisions about product pricing
•Public awareness of company values
與報界溝通
研究公眾的需求
拓展公司名聲
品牌開發
決定產品價格
公眾對公司價值觀的了解
要點解釋
1 my job is to plan and manage the public relations strategy for the Skoda brand in the UK.
我的工作是為在英國的斯柯達品牌制定計劃和公關策略
2 This means I’m responsible for dealing with the press, television and radio, as well as communications with the public and personnel in our UK dealerships.
這就是說，我的職責是負責應對報界，電視和電臺，也負責與公眾以及與英國的特許經銷商的溝通。其中的to be responsible for 意為“對…負責”；而the public 是指“公眾”。
3 The primary role of PR is to create understanding with the public.
公關的首要作用是與公眾達成互相理解。
4 the heart of the organization 組織的核心
5 our objective is to give an accurate picture of the company, its brand and what it believes in. 我們的目標是準確樹立公司的形象，公司品牌以及與公司理念有關的形象。
6 …that the public has a positive image of the company 公眾對公司有一個良好的形象。
7 RP, on the other hand ,it is more concerned with establishing and maintaining goodwill and understanding between the
company and its public.
從另外一方面說，公關更關注公司與公眾之間建立并維系一種友好的理解
8 In RP you have to build long-term relationships with journalist as because you work with them on a regular basis and trust is absolutely essential. 在公關部，你要與記者們建立一種長期的關系，因為你需要經常與他們合作，而相互信任上必不可少的。
manage the public relations strategy 管理公關策略
deal with the press,TV and radio 應對報界，電視和電臺
provide the press and public with information 向報界和公眾提供信息
give an accurate picture of the company 樹立良好的公司形象
maintain goodwill and understanding 維系一種友好關系，達成互相理解
build long-term relationships 建立長期關系
