評論
打印
聽力訓練
②. listening
Eilish explains how Skoda changed public attitudes to the brand when it was re-launched in the UK in 1995. before you listen, suggest how the company achieved this. Then listen and check your answers.
艾麗茜談斯柯達公司1995年重新開張時是怎樣改變公眾態度的。聽之前，先試著說說公司是怎樣達成這一目標的，然后再聽，并核對正確答案。
參考答案
要點解釋
1． But that was because of people’s misconceptions about the quality of central European engineering. 但那是因為人們對中歐
制造工藝的質量有誤解。
2． So how did you go about communicating this reality to the public?那么你是怎樣著手把實際情況告訴公眾的。
3． When we re-entered the UK with the new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. 1995年，當我們以弗雷西亞車型重新打入英國市場時候，我們高度重視廣告宣傳，包括國內廣告到各展示廳銷售點的廣告材料。
4． So, our job was to communicate the quality of Skoda to the motoring press. 所以，我們的責任是向汽車報界宣傳斯柯達的產品質量。
5． You certainly won over the press. 你們當然贏得了報界。
6． Skoda recently came top of a major consumer magazine’s annual survey of car owners. It’s the biggest customer satisfaction survey of this kind in the UK-based on over 40 000 car owners. 在最近的一家消費者雜志舉辦的對汽車擁有者的調查中，斯柯達獲得了第一的名次。這是在英國舉行的對40 000名汽車擁有者進行的同類調查中規模最大的顧客滿意度調查。
7． The results of the survey made the evening news on the National TV.調查結果上了國內電視臺的晚間新聞。這里的make 一詞的意思為“因有某種特點或者品質而成為”，“可轉變為”，“適宜作……”。比如，he will make a fine teacher. 他將來可以成為一個好教師。又比如：this magazine makes pleasant reading. 這份雜志是富有樂趣的讀物。
8． And that is the real enjoyment for me， seeing my ideas having a clear effect on the forward direction of the brand. 真正使我感到快樂的，是看到自己的觀點對品牌的發展起著明顯的作用。
9． It is down to me to sort out any problems, so when things go well, I really feel I’m making an important contribution to the success of the company.安排由我負責處理各種問題，所以如果一切順利，我就感到自己的對公司的成功作出了很重要的貢獻。這里的down 作形容詞，意思是“已安排，排定” The meeting is down for next week, 會議定于下星期舉行。My parents seem to have me down for college in London.我的父母似乎已經安排我去英國上大學。
