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BEC中級真題閱讀精講:第2輯T2P3 百貨商店魔力

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13 According to the writer, in the mid-1990s Smithson's department store

A was making a loss.
B had a problem keeping staff.
C was unhappy with its advertising agency.
D mostly sold goods under the Smithson's name.

14 According to the writer, Smithson's profits started rising three years ago because of

A an improvement in the retailing sector.
B the previous work done on the store.
C Rowena Baker's choice of designer.
D a change in the products on sale.

15 According to Rowena Baker, one problem which Smithson's faced when she joined was that

A the number of people using the store was falling slowly.
B its competitors offered a more specialised range of products.
C the store's prices were set at the wrong level.
D customers were unhappy with the service provided.

16 According to the writer, many staff opposed Baker's plans because

A they were unwilling to change their way of working.
B they disagreed with her goals for the store.
C they felt they were not consulted enough about the changes.
D they were unhappy with her style of management.

17 Baker has changed staff policies because she believes that

A the corporate image can be improved through staff uniforms.
B the previous rules were not fair to customers.
C customers should be able to identify with the staff serving them.
D employees should share in company profits.

18 What problem does John Matthews think Smithson's is facing?

A More money needs to be invested in the present store.
B The company's profits will only continue to rise if it expands.
C The refurbishment of the store is proving unpopular with customers.
D Smithson's shareholders expect a quick return on their investments.

重點單詞   查看全部解釋    
fashionable ['fæʃənəbl]

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adj. 流行的,時髦的

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executive [ig'zekjutiv]

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adj. 行政的,決策的,經營的,[計算機]執行指令

 
corporate ['kɔ:pərit]

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adj. 社團的,法人的,共同的,全體的

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haven ['heivn]

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n. 港口,避難所,安息所 v. 安置 ... 于港中,

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decision [di'siʒən]

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n. 決定,決策

 
dull [dʌl]

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adj. 呆滯的,遲鈍的,無趣的,鈍的,暗的

 
identity [ai'dentiti]

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n. 身份,一致,特征

 
ambitious [æm'biʃəs]

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adj. 有雄心的,有抱負的,野心勃勃的

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convinced [kən'vinst]

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adj. 信服的

 
preference ['prefərəns]

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n. 偏愛,優先,喜愛物

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