評論
打印
Woman: I think it's the best way to do it because it's better to start small rather than spend all that money on TV ads.
女：我認為這是最好的辦法，因為我們最好從小處入手，而不是把所有的錢都花在打電視廣告上。
We could use local stations as well as bigger ones.
我們可以利用本地電臺，也可以是更大的電臺。
A lot of young people listen to them regularly and that's the market we want to reach.
很多年輕人經常收聽，這就是我們想要觸及的市場。
Also, if we do that, we would be able to get some initial feedback on sales, whether it's selling well or not in the first few months,
此外，如果這樣做了，不管在前幾個月是否銷售良好，我們都能得到一些關于銷售的初步反饋。
and then we can decide if we want to make any adjustments before we spend the big money.
然后，我們可以決定在花大錢之前是否要做任何調整。
Bill said he only wanted this to be an experiment at a few branches.
比爾說，他只想在幾個分支機構做個實驗。
If it really goes well, we can have a national campaign when we bring out the rest of the range.
如果進展順利的話，我們可以在推出其他系列產品時，進行全國性的宣傳活動。
Man: It's so difficult to know the best way to let people know about this,
男：很難知道讓人們了解它的最佳方法，
because if you use something that's just visual, you've then got to make a decision about where to put it.
因為如果使用的只是視覺上的宣傳，就必須確定把它放置在哪里。
And it may get lost in a mass of other advertising.
它可能會掩埋在其他大量的廣告中。
The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes.
我們唯一能確保通知所有潛在顧客的方法，是直接將傳單送到他們家中。
There'll be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start.
上面會有很多不錯的廉價品吸引他們，我們可以在第一天額外降價，來個開門紅。
We might be able to get some local celebrity to open it on the first day,
我們也許可以第一天時請一些當地的名人前來，
but we also need to think how we're going to attract customers for the whole two weeks it's on.
但我們也需要考慮如何在這兩周的時間內吸引顧客
