Woman: And now let's meet Philip Spencer, one of Britain's top industrialists,and hear about his experiences and ideas on improving company performance. welcome, Philip.
女:現(xiàn)在讓我們歡迎菲利普·斯賓塞,英國(guó)的頂尖實(shí)業(yè)家之一,聆聽他在提高公司業(yè)績(jī)方面的經(jīng)驗(yàn)和思想。歡迎你,菲利普。
Man: Thanks, Gemma. Good to be here.
男:謝謝,吉瑪。很高興來到這里。
Woman: Philip,you're famous for your unique approach when called in to advise companies.
女:菲利普,你最出名的是總是以獨(dú)特的方式為企業(yè)提供建議。
Man: Well, I'm certainly very generous with my advice! I always acknowledge genuine effort wherever possible it is important to do so; but my job isn,t to manage the company, it's to hunt down underlying weaknesses in the systems; that's what I'm trained to do.
男:嗯,我當(dāng)然非常慷慨地提供建議!我總是推崇真正的努力,只要有可能,這樣做很重要;但是我的工作不是管理公司,而是找到系統(tǒng)的潛在弱點(diǎn);我受到的就是這樣的訓(xùn)練。
Woman: Your visit to Manson's received a very mixed response, didn't it?
女:你訪問曼森公司遇到了不同的反應(yīng),是嗎?
Man: Well, yes. Following my first visit, they'd researched the market more deeply and had improved product quality considerably, but, on my return, I blamed their failures on the ancient assembly line which they'd still done nothing about,despite my report, and which by now had led to a ten-year waiting list for their customers. The company was so upset by the comments I made during my second visit that they didn't invite me back!
男:嗯,是的。我第一次訪問后,他們更深入地研究市場(chǎng),大幅提高了產(chǎn)品質(zhì)量,但是,我回來時(shí),我認(rèn)為他們的失敗是由于陳舊的裝配線,他們還是什么都沒做,盡管我提交了報(bào)告,該裝配線要讓他們的客戶等十年。公司對(duì)我第二次的評(píng)價(jià)很不滿意,沒有再邀請(qǐng)我!
Woman: Another of your consultations took you to Criterion Glass, a family-run business.
女:另一家咨詢的是標(biāo)準(zhǔn)玻璃,這是一家家族生意。
Man: Yes. Their troubles started with an over-concentration on the actual making of the product, on the craftsmanship involved, without asking themselves whether there was still enough of a market for that type of product. Prices needed to be more competitive too, something they hadn't considered sufficiently.
男:是的。他們的問題在于,過分集中于產(chǎn)品的實(shí)際生產(chǎn),及其涉及到的工藝,沒有問自己這種產(chǎn)品是否仍有足夠的市場(chǎng)。價(jià)格也需要更有競(jìng)爭(zhēng)力,這是他們沒有充分考慮到的。