評論
打印
Speaker Two
二號發言人
Man: In the end, you'd have to say we had a lucky escape I mean, it could have been a lot worse. It's very difficult to know where your brand is really positioned.., we've always accepted that our research almost inevitably will be running a bit behind.
男：最后，不得不說，我們是幸運地逃過了一劫，真的，因為我們原本是可能遭受非常重大的損失的。要了解自己的品牌真正的市場地位是很難的……我們一直都承認，我們的調研幾乎很難免滯后。
Consumer tastes change so quickly these days, and that's where we suffered, and lost market share. The directors, once it was clear what was happening, attacked the problem and looked at various options.
如今，消費者的品味變化飛快，這就是我們頭疼，我們的市場份額縮水的原因。董事會一看情事情的局勢就馬上著手應對，對各個方案加以權衡。
They could have looked to generate revenues with a share issue, but I think they were right to go for clipping back by reducing expenditure wherever possible you're better placed to re- group with a tight ship. The plans to develop higher quality products for the future look pretty plausible now.
他們本可以指望靠發行股票賺取收益的，但我覺得任何時候，只要重組，管理得力更好的話，盡可能地縮減開支是對的。如今，研發質量更高的產品的諸項計劃看起來都比較合理了。
